Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Utilities
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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CEZ Electro Bulgaria | Utilities | 10 | $1M | Bulgaria | PayU | PayU | Payment Processing | 2020 | n/a | ||
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CEZ Electro Bulgaria | Utilities | 10 | $1M | Bulgaria | Luigis Box Persoo | Persoo | Personalization and Product Recommendations | 2021 | n/a | In 2021, CEZ Electro Bulgaria deployed Persoo from Luigis Box Persoo on their website to deliver personalized customer experiences. Persoo is used as the Personalization and Product Recommendations application to enable on-site content targeting, contextual product suggestions, and audience segmentation for digital customers. The implementation centers on embedding Persoo into the public web front end, leveraging the vendor's recommendation engine, segmentation capabilities, and campaign configuration modules to surface real-time personalized content. Operational responsibility sits with digital and customer engagement functions at CEZ Electro Bulgaria, where teams configure audience rules, manage on-site campaigns, and iterate experiences through the Persoo management interface, using client-side event capture to drive personalization logic. | |
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Utilities | 10 | $1M | Bulgaria | Google Tag Manager | Tag Management | 2015 | n/a |
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Utilities | 500 | $93M | Hungary | Google Tag Manager | Tag Management | 2018 | n/a |
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Utilities | 500 | $93M | Hungary | PayU | PayU | Payment Processing | 2022 | n/a |
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Utilities | 500 | $93M | Hungary | Contentsquare | Hotjar | Customer Experience | 2022 | n/a |
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Utilities | 500 | $93M | Hungary | Microsoft | Microsoft Azure Cloud Services | Application Hosting and Computing Services | 2020 | n/a |
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Utilities | 500 | $93M | Hungary | Optimizely | Optimizely Intelligence Cloud | Marketing Analytics | 2022 | n/a |
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Utilities | 500 | $93M | Hungary | Salesforce | Salesforce Marketing Cloud | Marketing Automation | 2020 | n/a |
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Utilities | 500 | $93M | Hungary | Microsoft | Microsoft 365 | Collaboration | 2021 | n/a |
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