Apps Purchases: 10+ Million Software Purchases

App purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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Logo Customer Industry Empl. Revenue Country Vendor Product Category When VAR/SI
Communications 50 $5M United Kingdom Salesforce Salesforce Sales Cloud Sales Automation,CRM,Sales Engagement 2021 n/a
Communications 10 $2M United States Google Google Workspace (Formerly Google G-Suite) Collaboration 2013 n/a
Communications 10 $2M United States Rackspace Technology Rackspace Cloud Application Hosting and Computing Services 2017 n/a
Communications 59 $6M Philippines GoDaddy GoDaddy Application Hosting and Computing Services 2022 n/a
Communications 59 $6M Philippines Google Google Tag Manager Tag Management 2022 n/a
Communications 540 $68M Malaysia The Trade Desk The Trade Desk Digital Advertising Platform 2013 n/a
Communications 540 $68M Malaysia Microsoft Xandr Invest (ex AppNexus DSP) Digital Advertising Platform 2013 n/a
Communications 540 $68M Malaysia Google Google Workspace (Formerly Google G-Suite) Collaboration 2012 n/a
Communications 540 $68M Malaysia Google Google Tag Manager Tag Management 2016 n/a
Communications 540 $68M Malaysia Magnite Magnite (ex Rubicon Project) Digital Advertising Platform 2017 n/a
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