Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Communications
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Vivacom | Communications | 4516 | $722M | Bulgaria | NEC Corporation | Netcracker Revenue | Revenue Cycle Management | 2023 | n/a | In 2023, Vivacom implemented Netcracker Revenue as its Revenue Cycle Management solution to consolidate postpaid mobile and fixed B2C and B2B billing in Bulgaria. The deployment centralized billing and revenue management workflows across consumer and enterprise lines of business to create a single revenue processing plane. The implementation leveraged Netcracker Revenue Management capabilities, explicitly using Converged Rating & Charging and Customer Billing Management to unify rating, charge mediation, invoicing, and billing lifecycle functions. Netcracker Revenue was configured to support converged rating rules and customer account billing processes, reducing fragmentation within the revenue stack. Operational scope covered Vivacom’s Bulgaria operations and encompassed both postpaid mobile and fixed services for B2C and B2B customers. Integrations focused on aligning billing, charging, and offer provisioning workflows so commercial catalog changes could be reflected end to end and time-to-market for new offers could be accelerated. Governance and process changes established a unified billing and revenue management process across lines of business, with operational oversight assigned to central revenue operations and billing teams. The deployment was positioned to modernize Vivacom’s revenue stack using Netcracker Revenue within its Revenue Cycle Management function, with stated objectives of improving operational efficiency and time-to-market for new offers. | |
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Vivacom | Communications | 4516 | $722M | Bulgaria | Mellon | Mellon Altitude uCI | Call Center | 2012 | n/a | In 2012, Vivacom deployed Mellon Altitude uCI to power an outbound CRM contact-centre sales campaign in Bulgaria, using the application within a Call Center context. The implementation was delivered by Mellon and went live as an Altitude uCI-powered outbound campaign that targeted modern telecommunications services for Vivacom. Mellon Altitude uCI was configured to support outbound dialler and campaign management workflows, with inferred use of campaign list management, scheduling, agent-facing campaign scripts, and real-time campaign monitoring typical of Call Center platforms. The deployment emphasized outbound sales orchestration and CRM-aligned contact handling to coordinate agent activity and campaign sequencing. Operational coverage centered on Vivacom contact center and sales teams across Bulgaria, with rollout focused on outbound campaign operations and agent adoption. Governance centered on campaign management processes and operational monitoring, and the program received external recognition at the Contact Center World Awards, confirming industry acknowledgment of the outbound campaign approach. | |
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Communications | 4516 | $722M | Bulgaria | MelonLearning | MelonLearning LMS | Learning and Development | 2012 | n/a |
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Communications | 10 | $1M | United States | Hetzner | Hetzner | Application Hosting and Computing Services | 2022 | n/a |
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Communications | 10 | $1M | United States | Amazon Web Services (AWS) | Amazon EC2 | Application Hosting and Computing Services | 2022 | n/a |
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Communications | 8 | $9M | Greece | Microsoft | Microsoft 365 | Collaboration | 2015 | n/a |
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Communications | 8 | $9M | Greece | Intercom | Intercom | Customer Support | 2021 | n/a |
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Communications | 8 | $9M | Greece | Microsoft | Microsoft Azure Cloud Services | Application Hosting and Computing Services | 2020 | n/a |
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Communications | 8 | $9M | Greece | Kentico Software | Kentico Xperience CMS | Web Content Management | 2013 | n/a |
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Communications | 8 | $9M | Greece | Akamai | Akamai mPulse | Application Performance Management | 2020 | n/a |
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