Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Transportation
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Flight Centre Australia | Transportation | 12514 | $1.8B | Australia | OtherLevels | OtherLevels Sports Engagement Platform | Customer Engagement | 2019 | n/a | In 2019, Flight Centre Australia deployed the OtherLevels Sports Engagement Platform on its public website. The OtherLevels Sports Engagement Platform was implemented as a Customer Engagement capability to support targeted sports-related campaigns and on-site audience interactions. Implementation scope is web facing, instrumenting digital storefront pages to capture behavioral events and to drive personalized content and messaging for digital marketing use cases. Deployment architecture uses a client side tag or SDK pattern that forwards event data to OtherLevels cloud services for campaign orchestration and decisioning, enabling typical Customer Engagement modules such as segmentation, real time personalization, journey orchestration, A/B testing, and analytics and reporting. Operational ownership and governance center on digital marketing and web operations, with marketing operations configuring campaigns and the web team managing the site instrumentation and data layer. The configuration emphasizes campaign orchestration and behavioral event tracking to support marketing and e commerce functions across Flight Centre Australia. | |
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Flight Centre Australia | Transportation | 12514 | $1.8B | Australia | Acquia | Acquia Cloud | Web Content Management | 2020 | n/a | ||
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Transportation | 12514 | $1.8B | Australia | Cloudflare | Cloudflare CDN | Content Delivery Network | 2020 | n/a |
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Transportation | 12514 | $1.8B | Australia | Mimecast | Mimecast Email Security | Secure Email Gateways (SEGs) | 2020 | n/a |
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Transportation | 12514 | $1.8B | Australia | Zoom Video Communications | Zoom | Audio Video and Web Conferencing | 2020 | n/a |
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Transportation | 12514 | $1.8B | Australia | Atlassian | Atlassian Jira Service Desk | IT Service Management | 2020 | n/a |
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Transportation | 12514 | $1.8B | Australia | FullStory | FullStory | Customer Experience | 2021 | n/a |
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Transportation | 28600 | $1.8B | France | Google Workspace (Formerly Google G-Suite) | Collaboration | 2017 | n/a |
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Transportation | 28600 | $1.8B | France | Sinch | Pathwire MailJet | Transactional Email | 2018 | n/a |
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Transportation | 28600 | $1.8B | France | Salesforce | Salesforce Marketing Cloud | Marketing Automation | 2019 | n/a |
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