Apps Purchases: 10+ Million Software Purchases

App purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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Logo Customer Industry Empl. Revenue Country Vendor Product Category When VAR/SI
Unilever Consumer Packaged Goods 115964 $83.2B United Kingdom Adobe Systems Adobe Experience Cloud Customer Experience 2018 n/a
Unilever Consumer Packaged Goods 115964 $83.2B United Kingdom Adobe Systems Adobe Marketing Cloud (ex Omniture) Marketing Automation 2018 n/a
Consumer Packaged Goods 115964 $83.2B United Kingdom Adobe Systems Adobe Analytics Cloud Marketing Analytics 2019 n/a
Consumer Packaged Goods 115964 $83.2B United Kingdom Oracle Oracle Moat Marketing Analytics 2019 n/a
Consumer Packaged Goods 115964 $83.2B United Kingdom Forsta FocusVision Decipher Survey Platform Customer Experience 2014 n/a
Automotive 81685 $83.1B United States Oracle Oracle Service Cloud (ex RightNow) Customer Support 2014 Direct from vendor
Construction and Real Estate 284526 $83.0B France Google Google Tag Manager Tag Management 2019 n/a
Oil, Gas and Chemicals 16248 $82.7B United States Salesforce Salesforce Sales Cloud Sales Automation,CRM,Sales Engagement 2021 n/a
Oil, Gas and Chemicals 16248 $82.7B United States Salesforce Salesforce Service Cloud Customer Support 2018 n/a
Oil, Gas and Chemicals 16248 $82.7B United States Salesforce Salesforce Marketing Cloud Marketing Automation 2018 n/a
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