Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Professional Services
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Amazon Advertising | Professional Services | 20000 | $22.0B | United States | GoTo (formerly LogMeIn) | GoToWebinar | Audio Video and Web Conferencing,Event Management | 2018 | n/a | In 2018, Amazon Advertising implemented GoToWebinar to centralize internal communications and improve webinar operations under the Audio Video and Web Conferencing,Event Management category. The deployment targeted daily communications workflows and external partner facing webinar programs with the explicit goal of bridging internal communication gaps and providing a consistent structure for webinar delivery. GoToWebinar was configured with a lightweight, mobile friendly interface to support high frequency use across distributed teams, and the solution surface included engagement capabilities such as handouts, polls, and question sharing. The implementation also activated GoToWebinar’s integrated reporting analytics dashboard, which Amazon Advertising used to consolidate attendance and engagement metrics and which helped save up to 12 man hours per month in reporting effort. Operational coverage extended from internal communications teams to customer facing webinar programs with partner brands and sellers, where the platform increased attendee attentiveness from 92% to 99% and lifted average webinar attendance by over 1,000 attendees in the last six months of measurement. Customer satisfaction for webinar experiences moved from 4.5 to 4.8 during the observed period, reflecting measurable improvements in participant experience and engagement. Process and governance changes emphasized standardizing webinar workflows and a recurring reporting cadence to leverage the platform’s analytics. The improved structure to the entire communication process reduced friction for content delivery and enabled a more repeatable approach to scheduling, moderating, and measuring webinars across business functions responsible for partner enablement and seller engagement. | |
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Allied Universal | Professional Services | 800000 | $22.0B | United States | HubSpot | Hubspot CRM | CRM | 2020 | n/a | ||
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Professional Services | 800000 | $22.0B | United States | ADP | ADP SmartCompliance | Payroll Tax Compliance | 2016 | n/a |
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Professional Services | 800000 | $22.0B | United States | DigitalOcean | DigitalOcean Droplets | Application Hosting and Computing Services | 2021 | n/a |
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Professional Services | 800000 | $22.0B | United States | Amazon Web Services (AWS) | Amazon Elastic Load Balancing (ELB) | Content Delivery Network | 2018 | n/a |
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Professional Services | 800000 | $22.0B | United States | Adobe Systems | Adobe Marketo | Marketing Automation | 2016 | n/a |
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Professional Services | 800000 | $22.0B | United States | Mimecast | Mimecast Email Security | Secure Email Gateways (SEGs) | 2016 | n/a |
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Professional Services | 800000 | $22.0B | United States | Crazy Egg | Crazy Egg | Marketing Analytics | 2016 | n/a |
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Professional Services | 800000 | $22.0B | United States | Amazon Web Services (AWS) | Amazon CloudFront | Content Delivery Network | 2019 | n/a |
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Professional Services | 800000 | $22.0B | United States | Microsoft | Microsoft Azure Cloud Services | Application Hosting and Computing Services | 2016 | n/a |
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