Apps Purchases: 10+ Million Software Purchases

App purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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Logo Customer Industry Empl. Revenue Country Vendor Product Category When VAR/SI
The Home Depot Retail 470000 $159.5B United States Avaya Avaya Call Management System Call Center 2017 n/a
The Home Depot Retail 470000 $159.5B United States Salesforce Salesforce Marketing Cloud Marketing Automation 2018 n/a
Retail 470000 $159.5B United States Salesforce Salesforce Service Cloud Customer Support 2018 n/a
Retail 470000 $159.5B United States SAP SAP Customer Activity Repository for S/4HANA Retail CRM 2017 n/a
Retail 470000 $159.5B United States In-House Applications Pro Xtra Loyalty Program Customer Loyalty 2021 n/a
Retail 470000 $159.5B United States cxLoyalty cxLoyalty Customer Loyalty 2016 n/a
Retail 470000 $159.5B United States Zendesk Zendesk Support Ticketing System Customer Support 2015 n/a
Retail 470000 $159.5B United States Salesforce Salesforce Experience Cloud Customer Engagement,Customer Experience 2021 n/a
Retail 470000 $159.5B United States Salesforce Salesforce CRM Analytics (formerly Einstein Analytics) Customer Analytics 2021 n/a
Automotive 17564 $158.9B Germany Adobe Systems Adobe Marketing Cloud (ex Omniture) Marketing Automation 2016 n/a
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