Apps Purchases: 10+ Million Software Purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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Aerospace and Defense

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Customer	Industry	Empl.	Revenue	Country	Vendor	Application	Category	When	VAR/SI	Insight Source
Aerospacelab	Aerospace and Defense	269	$40M	Belgium	Odoo	Odoo Fleet	Fleet Management	2025	n/a	In 2025, Aerospacelab implemented Odoo Fleet as part of its broader Odoo rollout. Odoo Fleet, deployed on Odoo.sh, was installed to manage company vehicles and asset operations within the Fleet Management category. The deployment of Odoo Fleet was configured by Aerospacelab’s in-house business analyst and developer team, extending the existing Odoo footprint that includes Accounting, Purchase, Approvals, Inventory, Manufacturing, CRM, Quality, Maintenance, Time Off, Expenses, Helpdesk, Sales, Planning, Sign, Appraisals, Recruitment, CMS, Project, and Timesheets. Core Fleet Management capabilities were enabled to maintain vehicle records, schedule and track maintenance activities, and consolidate asset-related cost and usage data, leveraging standard Odoo Fleet functionality aligned to the company’s modular architecture. Odoo Fleet was integrated within the single Odoo instance to share master data and transactional flows with Maintenance, Accounting, Inventory, Purchase, HR modules such as Time Off and Timesheets, and Project management. The implementation covered Aerospacelab’s international footprint including factories and offices across Belgium, France, Switzerland, and the United States, and was provisioned for the organization’s 250 plus Odoo users under the Odoo.sh hosting model. Governance followed Aerospacelab’s phased, agile rollout approach, initially limiting access during foundation consolidation and then extending module access company wide while maintaining continuous internal documentation. Training sessions and iterative releases were used to drive adoption, and documented benefits of the consolidated Odoo environment include centralized operations, simplified cross-functional training, and unified employee and asset management through Odoo Fleet.
Aerospacelab	Aerospace and Defense	269	$40M	Belgium	Odoo	Odoo Project Management	Project Portfolio Management	2025	n/a	In 2025 Aerospacelab deployed Odoo Project Management as a centralized project and timesheet solution within its broader Odoo suite, categorizing the work under Project Portfolio Management to support engineering, manufacturing and program delivery workflows. The deployment runs on Odoo.sh hosting and complements an existing multi-application footprint at Aerospacelab that includes Accounting, Purchase, Approvals, Inventory, Manufacturing, CRM, Quality, Maintenance, Time Off, Expenses, Helpdesk, Sales, Planning, Sign, Appraisals, Recruitment, Fleet, CMS, Timesheets and related modules. Aerospacelab operates factories in Belgium, France and Switzerland and offices across Europe and the USA, and the 269 employee environment informed a modular approach to scale processes across seven timezones and four international branches. The implementation was executed by an internal business analyst and developer team that followed an agile, phased rollout model, installing standard modules first, integrating existing data, and iterating with small complementary features before progressing to deeper process changes. Odoo Project Management was broadened to all employees within the project and timesheet scope less than a year after initial foundation modules, with configuration focused on project activities, task tracking, timesheet capture, budget visibility and resource planning common to Project Portfolio Management. Continuous internal documentation and staged user onboarding supported adoption while enabling early user feedback to drive subsequent releases. Integration work emphasized native application consolidation rather than bespoke external connectors, leveraging the Odoo suite to unify purchasing, inventory, manufacturing and CRM data flows with project and timesheet records to support cost and effort aggregation for projects. Access permissions and security were defined team by team to balance usability with data integrity, and cross-functional collaboration was enforced through shared workflows spanning engineering, operations, procurement and customer-facing teams. The Project Portfolio Management deployment therefore operates as a unified layer tying project financials and operational execution into Aerospacelab’s single Odoo instance. Governance relied on iterative process definition, regular training sessions and governance gates for each phase, enabling Aerospacelab to centralize HR functions, simplify website management via the CMS and standardize helpdesk and approval workflows. Explicit outcomes reported by the company include centralized operations, reduced tool sprawl, improved product traceability and quality management, streamlined helpdesk responsiveness and scalable employee management, all delivered through Odoo Project Management within the broader Project Portfolio Management estate.
	Aerospace and Defense	269	$40M	Belgium	Odoo	Odoo Timesheet	Time and Attendance	2025	n/a
	Aerospace and Defense	269	$40M	Belgium	OVHcloud	OVHcloud	Application Hosting and Computing Services	2016	n/a
	Aerospace and Defense	269	$40M	Belgium	Microsoft	Microsoft 365	Collaboration	2018	n/a
	Aerospace and Defense	269	$40M	Belgium	Microsoft	Microsoft Azure Cloud Services	Application Hosting and Computing Services	2024	n/a
	Aerospace and Defense	269	$40M	Belgium	Google	Google Tag Manager	Tag Management	2020	n/a
	Aerospace and Defense	269	$40M	Belgium	CodeTwo	CodeTwo Email Signatures	Collaboration	2022	n/a
	Aerospace and Defense	269	$40M	Belgium	Odoo	Odoo Open Source ERP	ERP Financial	2024	n/a
	Aerospace and Defense	269	$40M	Belgium	Google	Google Cloud Platform (GCP)	Application Hosting and Computing Services	2024	n/a

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