Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Retail
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Amazon United Kingdom | Retail | 64733 | $10.0B | United Kingdom | Genpact | Genpact Cora ContactUs.ai | Call Center | 2024 | n/a | In 2024 Amazon United Kingdom deployed Genpact Cora ContactUs.ai in the Call Center category to deliver an AI powered, omnichannel out of warranty device repair service for Amazon customers in Europe, piloting the service in the UK. The implementation used Genpact's Cora ContactUs.ai CXM framework to structure customer interaction workflows and service orchestration for device repairs and support. The deployment implemented AI chatbots for conversational self service, omnichannel routing for voice and digital channels, end to end tracking for repairs, and proactive notification capabilities. Functional capabilities emphasized customer intake, case creation, status updates, and coordination with a repair partner network and logistics management to support physical device movement and repair orchestration. Integrations were explicit components of the design, the service integrates with Amazon Connect for contact routing, AI chatbots for automated handling, logistics management systems for shipment and tracking, and a third party repair partner network to complete repairs. Operational coverage focused on customer support and device repair business functions, with the 2024 pilot scoped to the United Kingdom and intended as a model for broader Europe operations. Governance and process changes centered on outsourcing end to end repair workflows to a partner network while instrumenting tracking and notification workflows to maintain operational visibility and customer transparency. The pilot aimed to increase self service, reduce human interaction in routine repair cases, improve customer experience for device repairs, and support environmental goals by extending device lifecycles. | |
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Amazon United Kingdom | Retail | 64733 | $10.0B | United Kingdom | Totaljobs | Totaljobs | Recruiting | 2021 | n/a | In 2021, Amazon United Kingdom began using Totaljobs as a primary job advertising channel for recruiting operational and corporate roles across the United Kingdom. Totaljobs, classified in the Recruiting category, hosts active Amazon job listings visible to UK candidates and is used by HR and recruiting teams to promote vacancies. The implementation emphasizes job posting and advertising workflows, with centralized posting management, employer profile and branding, and candidate attraction through targeted job listings. Amazon leverages Totaljobs' job listing and campaign capabilities to surface open roles across site-based operations and corporate functions, aligning listings with recruiter-managed vacancy workflows and job content standards. Vendor communications from Totaljobs and Stepstone referenced major employers including Amazon in 2021, which is used here as the estimated start year for the engagement. Operational governance reflects a UK-wide sourcing channel under HR and recruiting oversight, with recruitment teams coordinating live listings, campaign refreshes, and employer branding activity on Totaljobs. | |
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Retail | 147000 | $10.0B | China | Infinite Computer Solutions | Infinite BrassRing ( Formerly IBM Kenexa BrassRing ) | Applicant Tracking System | 2016 | n/a |
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Retail | 147000 | $10.0B | China | Tencent Cloud | Tencent Cloud GCC | Application Hosting and Computing Services | 2020 | n/a |
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Retail | 147000 | $10.0B | China | Huawei Enterprise | Huawei Cloud | Application Hosting and Computing Services | 2016 | n/a |
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Retail | 20711 | $9.9B | Italy | Workplace by Facebook | Collaboration | 2017 | n/a |
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Retail | 20711 | $9.9B | Italy | Acoustic | Acoustic Analytics (formerly IBM Tealeaf) | Customer Analytics | 2011 | n/a |
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Retail | 20711 | $9.9B | Italy | Akamai | Akamai CDN | Content Delivery Network | 2020 | n/a |
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Retail | 20711 | $9.9B | Italy | Google Tag Manager | Tag Management | 2014 | n/a |
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Retail | 20711 | $9.9B | Italy | Brightcove | Brightcove | Audio Video and Web Conferencing | 2015 | n/a |
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