Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Retail
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
 |
Acme Markets | Retail | 20000 | $9.7B | United States | Nuance Communications | Nuance Customer Engagement Platform (ex TouchCommerce) | Customer Engagement | 2021 | n/a | In 2021, Acme Markets implemented Nuance Customer Engagement Platform (ex TouchCommerce) on its public website, establishing a web-first Customer Engagement layer for digital customer service and e-commerce assistance. The deployment places the Nuance Customer Engagement Platform (ex TouchCommerce) as the customer facing entry point for online sessions, enabling guided assistance and real time interaction directly within site pages. The implementation focused on typical Customer Engagement capabilities, configured to support web chat, guided shopping assistance, session orchestration, and interaction analytics. Nuance Customer Engagement Platform (ex TouchCommerce) was provisioned to manage in‑page engagement flows and route sessions to downstream contact workflows, aligning digital engagement with customer service and merchandising use cases. Operational coverage centers on Acme Markets digital customer service and ecommerce teams, with the platform instrumented on the corporate website to capture and manage customer interactions before escalation to phone or email channels. Integrations are implemented at the web layer and with Acme Markets contact handling processes, enabling seamless transfer of session context to agent workflows and preserving interaction history for customer service teams. Governance and process alignment emphasize cross functional ownership between web operations, customer service, and merchandising, with the platform used to standardize engagement policies and interaction routing. Configuration and monitoring are framed around conversational workflows and analytics, supporting iterative tuning of engagement scripts and operational handoffs while keeping the Nuance Customer Engagement Platform (ex TouchCommerce) central to the Customer Engagement architecture. | |
|
|
Acme Markets | Retail | 20000 | $9.7B | United States | Dynata | Dynata Insights Platform | Data Management Platform | 2021 | n/a | In 2021, Acme Markets implemented the Dynata Insights Platform as a Data Management Platform on its website, positioning the Dynata Insights Platform to centralize digital behavioral and survey based data for marketing and customer insights functions. The implementation supports Acme Markets business functions for marketing, e commerce, customer insights and analytics by providing a unified data store and segmenting capability for digital activation. The deployment implemented core Data Management Platform capabilities including data ingestion and normalization, audience segmentation and profiling, identity resolution and persistent customer identifiers, survey integration and analytics and reporting. The Dynata Insights Platform configuration emphasizes segment creation and exportable audience definitions to support personalization and campaign orchestration across Acme Markets digital channels. Integration points center on the Acme Markets public website for behavioral capture and on internal marketing and analytics workflows for activation and measurement. The rollout was phased across site sections and business functions, with governance controls introduced for role based access, data classification and consent management to meet privacy requirements, and operational ownership aligned to marketing and insights teams. | |
 |
|
Retail | 20000 | $9.7B | United States | Salesforce | Salesforce Krux DMP | Data Management Platform | 2021 | n/a |
|
|
|
|
|
Retail | 20000 | $9.7B | United States | Adobe Systems | Adobe Dynamic Media Classic (ex Adobe Scene7) | Content Management | 2021 | n/a |
|
|
|
|
|
Retail | 20000 | $9.7B | United States | AppsFlyer | AppsFlyer Marketing Analytics | Marketing Analytics | 2021 | n/a |
|
|
|
|
|
Retail | 20000 | $9.7B | United States | Blue Triangle | Blue Triangle Digital Experience Monitoring | Application Performance Management | 2021 | n/a |
|
|
|
|
|
Retail | 109000 | $9.7B | United States | Workday | Workday HCM | Core HR | 2019 | n/a |
|
|
|
|
|
Retail | 109000 | $9.7B | United States | Workday | Workday Payroll | Payroll | 2017 | n/a |
|
|
|
|
|
Retail | 109000 | $9.7B | United States | iCIMS | iCIMS Text Engagement (formerly TextRecruit) | Candidate Relationship Management | 2018 | n/a |
|
|
|
|
|
Retail | 109000 | $9.7B | United States | Microsoft | LinkedIn Recruiter | Talent Sourcing | 2018 | n/a |
|
|