Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Content Management
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Bihl+Wiedemann Germany | Manufacturing | 250 | $45M | Germany | Genially | Genially | Content Management | 2025 | n/a | In 2025, Bihl+Wiedemann Germany implemented Genially on their public website, deploying Genially as a Content Management application to publish interactive content and presentations for external audiences. The deployment focuses on web-embedded Genially artifacts that are surfaced within product pages and corporate communications, with the full application name Genially referenced in internal documentation and site templates. The implementation centers on standard Content Management capabilities including content authoring and templating, embedable interactive modules, role based editorial controls, and versioning for web assets. Configuration work emphasized reusable templates and content blocks to accelerate creation of product focused interactive content, aligning with the application type rather than bespoke custom development. Operational ownership is concentrated in marketing and corporate communications, with collaborative inputs from product management for technical content. Release and publishing workflows are executed through the website content pipeline, where Genially embeds are managed alongside CMS pages and coordinated with web operations for placement and lifecycle control. Governance was structured around editorial approval and content lifecycle policies, instituting role based access and review checkpoints to control published interactive materials. Rollout was phased by site section, enabling the teams to validate embed behavior and accessibility on live pages while keeping editorial processes centralized under the marketing function. | |
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Cadenza | Professional Services | 10 | $2M | United States | Canva | Canva | Video Editing | 2025 | n/a | ||
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Banking and Financial Services | 10 | $2M | Netherlands | Automattic | WordPress | Web Content Management | 2025 | n/a |
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Construction and Real Estate | 59 | $120M | Australia | Exclaimer | Exclaimer Cloud Signatures for Office 365 | Digital Signing | 2025 | n/a |
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Banking and Financial Services | 70 | $30M | United Kingdom | Vimeo | Vimeo Online Video Editor | Video Editing | 2025 | n/a |
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Professional Services | 10 | $1M | United Kingdom | Exclaimer | Exclaimer Cloud Signatures for Office 365 | Digital Signing | 2025 | n/a |
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Professional Services | 75 | $8M | United States | Automattic | WordPress | Web Content Management | 2025 | n/a |
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Professional Services | 10 | $1M | United States | Getty Images | Getty Images | Content Management | 2025 | n/a |
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Professional Services | 10 | $1M | United States | Automattic | WordPress | Web Content Management | 2025 | n/a |
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Professional Services | 1100 | $26M | India | LucidWorks | LucidWorks Connected Search | Application, Web and Enterprise Search | 2025 | n/a |
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