Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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C2 Financial | Banking and Financial Services | 700 | $400M | United States | Addy AI | Addy AI Loan Officer Assistant | Intelligent Document Processing | 2025 | n/a | In 2025 C2 Financial implemented Addy AI Loan Officer Assistant at a producing branch operating as The Home Loan Artisans, deploying Addy AI Loan Officer Assistant to accelerate borrower document review and underwriting preparation. The Apps Category "" is included in the record as provided, and the engagement is described as published and running in 2025 on the branch workflow. The deployment centered on document- and guideline-backed automation that automated borrower document ingestion, automated income calculations, and pre-underwriting task preparation. Configuration emphasized document extraction and interpretation, rules-driven guideline checks, and automation of repeatable review steps, aligning with typical Document AI and loan origination synchronization patterns without naming additional products. Operational coverage was scoped to the producing branch and the mortgage origination and underwriting functions, impacting loan officers, processors, and underwriting preparation activities. Integrations described in the case study are focused on bidirectional synchronization with the loan origination workflow and automated handoffs for underwriting-ready packages, reflecting an orchestration between document intelligence and LOS synchronization. Governance and rollout followed a branch-level pilot model, with the engagement published and active in 2025, and processes adjusted to embed the Addy AI Loan Officer Assistant into daily loan review workflows. The case study reports that tasks which previously took hours were reduced to minutes, with a reported 10x speedup for those review and prep activities. | |
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Flow Mortgage Co Canada | Banking and Financial Services | 10 | $2M | Canada | Addy AI | Addy AI Loan Officer Assistant | Intelligent Document Processing | 2025 | n/a | In 2025, Flow Mortgage Co Canada implemented Addy AI Loan Officer Assistant, . Flow Mortgage is listed by Addy AI as a top producer and is featured on Addy AI podcast materials, indicating practical use of Addy AI Loan Officer Assistant to speed originations and scale production. Specific module usage such as document processing and loan-origination agents is inferred from Addy AI product descriptions and the podcast listing, and the start and go-live are estimated in 2025 based on those published materials. The deployment appears focused on core origination workflows, combining a conversational loan-officer assistant with automated document ingestion, data extraction, and orchestrated loan-origination agent workflows consistent with the application type. Operational coverage is concentrated on the broker origination team and loan officers within Flow Mortgage Co Canada, reflecting a compact implementation aligned to a small company scale. Governance and rollout signals point to staged operational embedment into daily origination processes, with public-facing visibility driven by Addy AI podcast and marketing channels rather than broad enterprise integration. | |
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Leisure and Hospitality | 239 | $44M | France | Alphasia | Alphasia Mediatheque | Digital Asset Management | 2025 | n/a |
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Manufacturing | 70 | $20M | United States | Archbee | Archbee | Content Management | 2025 | n/a |
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Professional Services | 20 | $2M | United States | Squarespace | Squarespace CMS | Web Content Management | 2025 | n/a |
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Professional Services | 25 | $5M | United States | Automattic | WordPress | Web Content Management | 2025 | n/a |
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Professional Services | 50 | $6M | Australia | Vimeo | Vimeo Online Video Editor | Video Editing | 2025 | n/a |
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Professional Services | 15 | $3M | Australia | Contentful GmbH | Contentful Content Platform | Web Content Management | 2025 | n/a |
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Professional Services | 15 | $3M | Australia | Algolia | Algolia Search | Application, Web and Enterprise Search | 2025 | n/a |
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Non Profit | 10 | $1.4B | United States | Automattic | WordPress | Web Content Management | 2025 | n/a |
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