Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Retail
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Hill House Home | Retail | 50 | $44M | United States | Heatmap | heatmap | eCommerce | 2025 | n/a | In 2025 Hill House Home deployed heatmap on its public website to capture user behavior for eCommerce analytics. The deployment targeted product detail, category listing and checkout pages and implemented client side instrumentation to record interaction events across the site. heatmap was configured to collect click maps, scroll tracking, session recordings and funnel events consistent with eCommerce analysis. Configuration emphasized asynchronous script loading and scoped event capture to limit page performance impact, with sampling and session filters adjusted for the companys traffic profile. Integration was implemented directly in the website front end, aligning event capture to commerce flows and product attributes used on the site. Data outputs from heatmap are consumed by merchandising, UX and marketing stakeholders for qualitative behavior analysis. No external system integrations were specified in source documentation. Operational governance was centralized within a small cross functional team combining web operations, merchandising and marketing, who managed tagging, consent checks and role based access to collected sessions. Rollout was staged by page type and controlled through snippet versioning on the site. The implementation maintains a focused operational scope on site behavior analytics with heatmap supporting Hill House Home eCommerce decision making. | |
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Hill House Home | Retail | 50 | $44M | United States | Shopify | Shopify CDN | Content Delivery Network | 2025 | n/a | ||
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Retail | 90 | $109M | Taiwan | reCAPTCHA | Application Security (AppSec) | 2025 | n/a |
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Retail | 150 | $69M | France | Realytics | Realytics | Marketing Analytics,Customer Analytics | 2025 | n/a |
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Retail | 150 | $69M | France | Epsilon | Epsilon PeopleCloud | Marketing Automation | 2025 | n/a |
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Retail | 150 | $69M | France | Brevo | SendinBlue | Marketing Automation | 2025 | n/a |
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Retail | 350 | $95M | United Kingdom | 1Password | 1Password Password Manager | Identity and Access Management (IAM) | 2025 | n/a |
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Retail | 350 | $95M | United Kingdom | Matomo | Matomo Analytics | Marketing Analytics | 2025 | n/a |
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Retail | 350 | $95M | United Kingdom | Microsoft | Microsoft Clarity | Marketing Analytics | 2025 | n/a |
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Retail | 350 | $95M | United Kingdom | LucidWorks | LucidWorks Connected Search | Application, Web and Enterprise Search | 2025 | n/a |
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