Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Education
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Adolfo Ibanez University | Education | 560 | $55M | Chile | Fidelizador | Fidelizador Email Marketing | Marketing Automation | 2024 | n/a | In 2024 Adolfo Ibanez University implemented Fidelizador Email Marketing as a Marketing Automation solution on its public website. Fidelizador Email Marketing is being used to operate email communications from the university web properties and to manage on‑site subscriber capture and consent flows. The deployment centers on standard Marketing Automation capabilities, including campaign creation and scheduling, reusable HTML templates and content blocks, segmented recipient lists and contact lifecycle orchestration, automation workflows for multi-step sends, and engagement reporting. Fidelizador Email Marketing was configured to support template-driven campaign management and analytics dashboards for campaign performance and deliverability monitoring. Integration work focused on embedding Fidelizador Email Marketing into the university website for subscription forms, preference center routing, and tracking of on-site engagement tied to email campaigns. Operational coverage spans institutional marketing functions such as student recruitment communications, ongoing marketing and communications activities, and alumni outreach, with role-based access controls to separate authoring, approval, and send responsibilities. Governance and process adjustments emphasize centralized campaign scheduling, standardized content approval workflows, contact data hygiene and segmentation rules, and documented consent management for web-captured subscribers. These controls support repeatable campaign operations using Fidelizador Email Marketing within the university’s Marketing Automation environment. | |
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Detroit Public Schools | Education | 7116 | $905M | United States | Amazon Web Services (AWS) | Amazon CloudFront | Content Delivery Network | 2024 | n/a | ||
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Education | 7116 | $905M | United States | Amazon Web Services (AWS) | Amazon EC2 | Application Hosting and Computing Services | 2024 | n/a |
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Education | 1300 | $175M | United States | Cisco Systems | Cisco Webex Meetings | Audio Video and Web Conferencing | 2024 | n/a |
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Education | 50 | $3M | India | Google Tag Manager | Tag Management | 2024 | n/a |
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Education | 4853 | $368M | United States | Microsoft | Microsoft Entra ID (formerly Azure Active Directory) | Identity and Access Management (IAM) | 2024 | n/a |
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Education | 476 | $37M | United States | AWeber Communications | AWeber | Marketing Automation | 2024 | n/a |
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Education | 476 | $37M | United States | Google Workspace (Formerly Google G-Suite) | Collaboration | 2024 | n/a |
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Education | 476 | $37M | United States | The Trade Desk | The Trade Desk | Digital Advertising Platform | 2024 | n/a |
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Education | 17929 | $1.5B | United States | MailerLite | MailerLite | Marketing Automation | 2024 | n/a |
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