London, WC1X 8RX,
United Kingdom
Essence Mediacom Holdings
Essence Mediacom Holdings, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Essence Mediacom Holdings collaboration with software players such as InMobi empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Essence Mediacom Holdings | InMobi | InMobi | Digital Advertising Platform | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
|
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Coca-Cola Beverages South Africa | Consumer Packaged Goods | 7485 | $1.2B | South Africa | InMobi | InMobi | Digital Advertising Platform | 2022 |
In 2022, Coca-Cola Beverages South Africa deployed InMobi as a Digital Advertising Platform to run a mobile rich-media campaign targeting younger audiences across South Africa, with a primary objective of driving brand engagement and reach. The campaign was executed as a branded creative initiative called Beat Can, using InMobi creative formats to deliver immersive mobile experiences for social and display inventory.
The implementation used InMobi creative units alongside InMobi Pulse brand-lift measurement to instrument campaign-level brand measurement and reporting. Delivery was tracked through standard advertising metrics, the campaign produced over 6.3 million impressions, and measurement reported material increases in ad recall and purchase intent as stated in the case study.
Execution and media buy were coordinated with Essence Mediacom Holdings, which managed creative deployment and audience delivery while InMobi provided the creative formats and brand-lift analytics. Operational coverage centered on marketing and brand functions, with the measurement workflow integrating campaign creative, impression delivery, and InMobi Pulse reporting for post-campaign brand-lift analysis.
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Buyer Intent: Companies Evaluating Essence Mediacom Holdings Services
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