Melbourne, 3000, VIC,
Australia
Luminary Australia
Luminary Australia, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Luminary Australia collaboration with software players such as Kentico Software empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Luminary Australia | Kentico Software | Kentico Xperience Marketing Automation | Marketing Automation | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight | Insight Source |
|---|---|---|---|---|---|---|---|---|---|---|---|
|
|
Lucrf Super Australia | Banking and Financial Services | 80 | $15M | Australia | Kentico Software | Kentico Xperience Marketing Automation | Marketing Automation | 2020 | In 2020, LUCRF Super Australia implemented Kentico Xperience Marketing Automation to unify website content, email and SMS communications and to deploy personalization and automated member journeys. The deployment used Kentico Xperience Marketing Automation to centralize digital engagement capabilities under a single Marketing Automation platform for member outreach and conversion workflows. The implementation configured content management, email campaign management, SMS orchestration and a personalization engine, with marketing automation workflows to drive personalized member journeys and appointment scheduling flows. Kentico Xperience Marketing Automation was used to create segmented journeys, template-driven email sends and rule-based personalization across site content and communications. Luminary Australia delivered the project and explicitly integrated Kentico marketing automation with Twilio for SMS delivery and orchestration, enabling synchronized multi-channel journeys across the LUCRF website and member communications. Operational coverage focused on marketing and member engagement functions across LUCRF Super Australia digital channels, with campaign orchestration and messaging unified through the Kentico platform. Governance included configuring journey orchestration and campaign segmentation workflows to support repeatable deployment of personalized campaigns, and handoff to internal marketing teams for ongoing campaign management. The implementation produced explicit outcomes, reporting a 193% increase in appointment requests and a 20% increase in organic unique users within six months, demonstrating improved member engagement and conversion performance. |
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Buyer Intent: Companies Evaluating Luminary Australia Services
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
|---|---|---|---|---|---|---|---|---|
| No data found | ||||||||