Merkle
7001 Columbia Gateway Drive,
Columbia, 21046, MD,
United States
Columbia, 21046, MD,
United States
1 443-542-4000
Professional Services
Merkle
List of Software Implementations where Merkle is Reseller or System Integrator
Merkle, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Merkle collaboration with software players such as Uniphore, Salesforce and Pacvue empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
Merkle is a Reseller or SI for the following software solutions:
| Reseller and SI | Vendor | Application | Category | Market |
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| Merkle | Uniphore | ActionIQ Customer Experience Hub | Customer Experience | CRM |
| Merkle | Salesforce | Salesforce Loyalty Management | Customer Loyalty | CRM |
| Merkle | Pacvue | Pacvue Commerce | eCommerce | eCommerce |
List of Software Implementations where Merkle is a Reseller or SI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
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Albertsons | Retail | 280000 | $80.4B | United States | Uniphore | ActionIQ Customer Experience Hub | Customer Experience | 2020 |
In 2020, Albertsons Companies deployed ActionIQ Customer Experience Hub, a Customer Data Platform, to unify loyalty, transaction and behavioral data and enable omnichannel personalization. The implementation was delivered in partnership with Merkle and positioned ActionIQ Customer Experience Hub as the central profile and orchestration layer for campaign execution across core marketing channels.
The deployment emphasized CDP capabilities within ActionIQ Customer Experience Hub, including profile unification through identity resolution, centralized profiling for segmentation, and journey orchestration for automated workflows. Functional modules implemented included unified customer profiles, a segmentation engine to drive audience construction, and journey orchestration to automate cart abandonment and loyalty-driven campaign flows across channels.
Integrations focused on ingesting loyalty program feeds, point of sale transaction streams, and behavioral event data to create a single customer view used by email, push and paid media channels. Operational scope targeted marketing and loyalty operations, supporting omnichannel campaign execution, automated cart-abandonment sequences, and loyalty redemption promotions across digital touchpoints.
Governance and workflow changes centered on centralized audience governance and campaign orchestration practices managed through ActionIQ Customer Experience Hub with Merkle support. Outcomes reported by the customer included approximately 30% weekly click rates and 37% weekly redemption rates for loyalty-driven campaigns, reflecting the operational impact of unified profiles and automated orchestration.
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Build-A-Bear Workshop | Retail | 5100 | $496M | United States | Salesforce | Salesforce Marketing Cloud | Marketing Automation | 2023 |
In 2023, Build-A-Bear Workshop implemented Salesforce Marketing Cloud as part of a broader Salesforce ecosystem deployment aimed at improving guest engagement. The deployment was executed with Merkle and accompanied a Salesforce Loyalty Management implementation that was reported as the largest retail implementation to date and one of the first five retail customers to adopt Loyalty Management.
Salesforce Marketing Cloud was provisioned to deliver core Marketing Automation capabilities including campaign orchestration, journey management, audience segmentation, and personalized messaging across channels. Merkle implemented a phased configuration, while the Salesforce Loyalty Module was set up to process transactions, calculate points, and deliver rewards on a daily cadence, enabling tighter automation between loyalty events and marketing campaigns.
The implementation integrated multiple systems explicitly named in the program, including Commerce Cloud, Marketing Cloud, Service Cloud, and a centralized Data Warehouse, enabling a unified view of guest activity across interactive stores and digital storefronts. Operational coverage extended to Build-A-Bear’s brick and mortar experience locations and its e-commerce environments such as the Bear-Builder and Bear Builder 3D Workshop, allowing guests to see points across multiple consumer touchpoints and access a new online account experience.
Governance followed a phased rollout with Merkle responsible for cross-system development and implementation work, and Build-A-Bear retaining program control for ongoing loyalty expansion. Outcomes called out in the implementation narrative include over 20 million loyalty records converted to the new system, automated promo and reward processes with a reduction in manual work, earlier reward redemption for guests, and improved visibility of points across channels.
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Build-A-Bear Workshop | Retail | 5100 | $496M | United States | Salesforce | Salesforce Commerce Cloud | eCommerce | 2023 |
In 2023 Build-A-Bear Workshop implemented Salesforce Commerce Cloud to consolidate and modernize its eCommerce experiences. The Salesforce Commerce Cloud deployment was positioned to support the company’s online storefront and configurators including the Bear-Builder, the Bear Builder 3D Workshop, and the age-gated Bear Cave, aligning catalog, checkout flows, and customer account experiences under a single commerce platform.
The Commerce Cloud rollout was executed alongside a Salesforce Loyalty Management program implemented by Merkle, using a phased approach to instrument transaction processing, points calculation, and daily rewards fulfillment. Merkle integrated Commerce Cloud with Salesforce Loyalty Management, Marketing Cloud, Service Cloud, and the enterprise data warehouse to deliver cross-channel loyalty visibility, enabling guests to see points across touchpoints, redeem rewards earlier, and access a new online account experience. The project converted over 20 million loyalty records into the Loyalty Management solution and automated promotional and reward processes, reducing manual work, and was noted as one of the first five retailers and the largest retail implementation of Salesforce Loyalty Management to date.
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Retail | 5100 | $496M | United States | Salesforce | Salesforce Service Cloud | Customer Support | 2023 |
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Retail | 5100 | $496M | United States | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2023 |
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Communications | 3467 | $13.7B | United Kingdom | Pacvue | Pacvue Commerce | eCommerce | 2024 |
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IT Decision Makers and Key Stakeholders at Merkle
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Director, Digital Marketing | Director | Marketing | |
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Associate Director, Digital Marketing | Director | Marketing | |
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Director, Digital Marketing Strategy | Director | Marketing | |
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Global SVP of Business Development | VP | Finance | |
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Senior Vice President, Sales and Account Management | VP | Sales | |
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Vice President, Sales & Marketing | VP | Marketing | |
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Chief Operating Officer | CXO | Finance | |
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VP Operations | VP | Operations | |
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President & CEO | CXO | Finance | |
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Senior Director, Sales Operations | Director | Sales | |
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VP, HR Business Partner | VP | HR | |
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Executive Vice President and Chief People Officer | CXO | HR | |
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VP Business Development | VP | Sales | |
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Chief Technology Officer | CXO | IT | |
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Global Chief Information Officer | CXO | IT | |
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Senior Director, Data & Analytics | Director | IT | |
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Senior Data Scientist | Manager | IT | |
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VP Controller - Merkle US Group and CXM | VP | Customer Service | |
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Director, Finance | Director | Finance | |
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SVP, Finance & Operations - Americas | VP | Finance | |
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Director, Global ERP Programs | Director | IT | |
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SVP - Head of Data Platforms | VP | IT | |
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Global Chief Technology Officer | CXO | IT | |
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Director, Architect - Data Management/Technology | Director | IT | |
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Chief Technology Officer, Americas | CXO | IT | |
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Vice President - Database Architecture | VP | IT | |
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Sr. Director, Data Platforms Engineering | Director | IT | |
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Director, Infrastructure Managed Services | Director | IT | |
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Lead Database Architect | Manager | IT | |
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EVP, Head of Data and Technology, Americas | VP | IT | |
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Buyer Intent: Companies Evaluating Merkle Services
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Merkle software implementations. Gain ongoing access to real-time prospects and uncover hidden opportunities.
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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Merkle System Integrator / VAR Profile
Merkle is a system integrator and technology consulting firm headquartered in Columbia, United States, with approximately 16000 employees and annual revenues of $2.2B.
Merkle implements and supports enterprise applications across markets such as CRM and eCommerce.
APPS RUN THE WORLD tracks 6 verified Merkle software implementations across industries and regions, including: Albertsons where Merkle implemented ActionIQ Customer Experience Hub, Build-A-Bear Workshop where Merkle implemented Salesforce Marketing Cloud, and Build-A-Bear Workshop where Merkle implemented Salesforce Commerce Cloud.
Merkle has a strategic VAR/SI partnership with Uniphore, Salesforce and Pacvue, backed by verified deployments.
Independent Software Vendors (ISVs) can boost their ecosystem by identifying existing Merkle partnerships, building strong channel relationships, and forging strategic implementation alliances to expand customer reach and accelerate adoption.
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