Quebec, G2K 2H6, QC,
Canada
OSF Digital
OSF Digital, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. OSF Digital collaboration with software players such as Salesforce empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
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| OSF Digital | Tecsys | Tecsys Omni OMS | Order Management | SCM |
| OSF Digital | Salesforce | Salesforce Commerce Cloud | eCommerce | eCommerce |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight | Insight Source |
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Retail | 300 | $65M | United Kingdom | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2021 | In 2021, Cult Beauty implemented Salesforce Loyalty Management as its Customer Loyalty platform, driving a formalized loyalty program buildout for retail operations. The effort was led by an internal development lead and a core team of six, with liaison to an external 3rd party Salesforce affiliate and engagement of implementation partner OSF Digital for delivery support. The implementation centered on configuring Salesforce Loyalty Management to support loyalty enrollment, points accrual rules, tier management and reward fulfillment workflows, aligned with business refinement activities. Development work combined business rule definition with technical configuration and API orchestration to capture customer events and translate them into loyalty transactions. The project was executed alongside a SAP CC replatforming initiative, using Amazon SQS for asynchronous integration between the replatformed SAP Commerce Cloud environment and the Salesforce Loyalty Management implementation. This created an event driven messaging layer to decouple commerce events from loyalty processing and to ensure reliable queuing of enrollment and points events across systems. Governance combined sprint based technical development with cross functional business refinement, led by the internal team of six and coordinated with the external Salesforce affiliate and OSF Digital. Rollout and ongoing change control emphasized integrated testing between commerce and loyalty flows and iterative refinement of rules and event mappings before production activation. | |
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Consumer Packaged Goods | 3876 | $1.5B | Spain | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2024 | In 2024 Mahou San Miguel implemented Salesforce Loyalty Management to formalize a Customer Loyalty initiative focused on retaining customers, reducing guest checkouts on Tienda Mahou San Miguel, and improving consent capture for commercial communications. The decision built on an existing Salesforce footprint that included Service Cloud and Experience Cloud, and targeted ecommerce, marketing, and service functions within the company headquartered in Spain. The implementation delivered a tiered loyalty program and detailed segmentation capabilities, using Salesforce Loyalty Management to orchestrate rewards, voucher issuance, and tier management. The program included experiential modules labeled Experiencias for event ticketing and exclusive tastings, interactive brand storytelling features for the Brands Corner, and a personalized label creation capability, all integrated into loyalty workflows to enable personalized rewards and communications. OSF Digital served as the implementation partner and implemented an integrated Salesforce architecture connecting Commerce Cloud customizations, Service Cloud, Experience Cloud, Marketing Cloud, Data Cloud, and Salesforce Loyalty Management. The deployment used the B2C-CRM Connector to streamline service and commerce integration and added a Service and Marketing Cloud connector, establishing real-time customer segmentation between buyer and non-buyer audiences and enabling voucher system integration for transactional and promotional use cases. Governance and operational rollout leveraged existing ecommerce and CRM processes and introduced segmentation-driven campaign governance and consent management to capture acceptance of commercial communications. The multi-year collaboration with OSF Digital informed phased rollouts across ecommerce, marketing, and service teams, with configuration and automation to support personalized campaigns and community engagement programs. Mahou San Miguel reported concrete outcomes following the implementation, including a 39.03 percent revenue augmentation, a 26.15 percent increase in orders, a 224.44 percent growth in visits, a 15 percent increase in purchase frequency, and a 12 percent increase in average order value, alongside an increased community of devoted customers, elevated segmentation and data-driven insights, and enhanced customer retention. |
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Buyer Intent: Companies Evaluating OSF Digital Services
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