Sint-Niklaas, 9100,
Belgium
Premium Plus
Premium Plus, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Premium Plus collaboration with software players such as Zendesk empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Premium Plus | Zendesk | Zendesk Guide | Customer Support | CRM |
| Premium Plus | Zendesk | Zendesk Service | Customer Support | CRM |
| Premium Plus | Zendesk | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
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De Lijn | Transportation | 7927 | $1.3B | Belgium | Zendesk | Zendesk Guide | Customer Support | 2020 |
In 2020, De Lijn implemented Zendesk Guide to centralise customer self-service and support workflows across its transport operations. The project is an enterprise Customer Support deployment delivered with Premium Plus, and the implementation timeline began in October 2019 with a pilot delivered in May 2020 and the public help site help.delijn.be going live in early June 2020.
The Zendesk Guide implementation consolidated roughly 250 frequently asked questions into a multilingual knowledge base, and included a comprehensive internal knowledge base overhaul. Configuration work produced structured FAQ pages, updated intake forms, and scripted agent workflows to standardise how queries are classified and processed, and staff training was provided for the teams using Zendesk Guide.
Integrations and operational coverage focused on reducing workload for several departmental helpdesks and improving agent access to consistent information, the integration with De Lijn Facebook pages was explicitly implemented to capture social channel inquiries. The deployment covers multiple departments and helpdesk agents across the organisation, enabling a centralised approach to customer enquiries related to tram and bus services, travel passes, and pandemic related questions.
Governance and delivery were executed in partnership with Premium Plus, leveraging their Zendesk expertise to apply best practices and accelerate rollout. The programme produced an updated public help site and, as reported by De Lijn, an observable improvement in conversion rate where users more frequently complete the support process they came to the site for.
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Sircle Collection | Leisure and Hospitality | 330 | $40M | Netherlands | Zendesk | Zendesk Service | Customer Support | 2021 |
In 2021, Sircle Collection implemented Zendesk Service to centralize guest communication under the Customer Support category and replace an Outlook-based email setup. The hospitality group engaged Premium Plus for implementation and consulting to create a scalable guest service operation across its portfolio of properties in Europe.
The deployment configured Zendesk Service with a focus on centralized ticketing, multi-channel routing, and role-based team access, and included AI Copilot and Voice as implemented services. Functional capabilities implemented included unified inbox handling of email and voice interactions, automated assistance through AI Copilot, and structured ticket workflows to surface volumes and topics.
Operational coverage consolidated guest communication across properties, channels, and cross-functional teams, turning previously dispersed email threads into a traceable ticket lifecycle for reservations, guest requests, and front-desk coordination. The implementation emphasized standard Customer Support workflows such as ticket assignment, status tracking, and collaboration across service and operations teams.
Governance and process changes introduced a structured, trackable guest service operation with clearer visibility into volumes and topics, and stronger collaboration between property teams. Outcomes reported include a centralized service architecture operated with Zendesk Service and ongoing support from Premium Plus, resulting in improved control and visibility of guest communications.
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Sircle Collection | Leisure and Hospitality | 330 | $40M | Netherlands | Zendesk | Zendesk Chat | Chatbots and Conversational AI | 2021 |
In 2021 Sircle Collection implemented Zendesk Chat as part of a Chatbots and Conversational AI initiative, supported by Premium Plus implementation and consulting. The engagement explicitly centered on centralizing guest communication and provisioning conversational channels to scale guest service across the hospitality group's footprint.
The implementation delivered Zendesk Chat together with configured AI Copilot and Voice capabilities, enabling automated conversational handling, routing to teams, and structured ticket creation for guest requests. Configuration work focused on channel orchestration, message routing rules, canned responses and conversational escalation paths consistent with Chatbots and Conversational AI operational patterns.
Operational coverage targeted guest service teams across Sircle Collection properties in Europe, aligning channels and team workflows to a single conversational platform. Premium Plus conducted the rollout and consulting, embedding voice channel handling and AI-assisted response capabilities to unify messaging and voice interactions.
Governance concentrated on creating trackable workflows and topic-level visibility, with structured tagging and routing to improve collaboration and reporting. The outcome was a structured, trackable guest service operation with stronger collaboration and clearer visibility into volumes and topics, achieved through Zendesk Chat and the accompanying Chatbots and Conversational AI capabilities.
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Buyer Intent: Companies Evaluating Premium Plus Services
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