New York, 10014, NY,
United States
Razorfish
Razorfish, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Razorfish collaboration with software players such as CONTENS Software empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Razorfish | CONTENS Software | CONTENS | Content Management | Content Management |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
|
|
Heinritzi & Co. Restaurant | Leisure and Hospitality | 800 | $250M | Germany | CONTENS Software | CONTENS | Content Management | 2010 |
In 2010, McDonald's Germany implemented CONTENS as its Content Management platform to power a centralized intranet. The CONTENS implementation serves approximately 66,000 employees and franchisees, delivering personalized internal communications and daily access to promotions, documents and contact data for franchisees and store managers.
The deployment includes core intranet modules for content publishing, document management and a searchable contact directory, with role based personalization to tailor communications to store managers and franchise staff. Search capabilities are provided by an ElasticSearch document search integration which indexes promotions and operational documents for rapid retrieval. Single sign on was integrated to streamline authentication and access across corporate and franchise identities.
The Germany implementation was delivered with agency support from Neue Digitale and Razorfish, which managed implementation and content architecture. Governance focused on communications workflow and content lifecycle management to keep promotions and contact information current across the franchise network. The CONTENS intranet improved daily access to promotions, documents and contact data for franchisees and store managers, supporting internal communications and operational coordination.
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Buyer Intent: Companies Evaluating Razorfish Services
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