Freeway Consulting
Av. Pdte. Masaryk 29,
Mexico City, 11560, MX,
Mexico
Mexico City, 11560, MX,
Mexico
52 55 4162 7490
Professional Services
Freeway Consulting
List of Software Implementations where Freeway Consulting is Reseller or System Integrator
Freeway Consulting, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Freeway Consulting collaboration with software players such as Salesforce empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
Freeway Consulting is a Reseller or SI for the following software solutions:
| Reseller and SI | Vendor | Application | Category | Market |
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| Freeway Consulting | Salesforce | Salesforce Sales Cloud | Sales Automation,CRM,Sales Engagement | CRM |
| Freeway Consulting | Salesforce | Salesforce Service Cloud | Customer Support | CRM |
List of Software Implementations where Freeway Consulting is a Reseller or SI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight | Insight Source |
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Grupo SURA | Banking and Financial Services | 62396 | $7.4B | Colombia | Salesforce | Salesforce Marketing Cloud | Marketing Automation | 2024 | In 2024, Grupo SURA implemented Salesforce Marketing Cloud as the central Marketing Automation platform for a company-wide customer wellness and engagement initiative. The deployment was delivered in partnership with Salesforce Summit Partner Freeway Consulting and bundled with Salesforce Loyalty Cloud and Salesforce Service Cloud to create an integrated customer experience stack. The implementation focused on Marketing Cloud capabilities for journey orchestration, audience segmentation, automated campaign execution and hyper-personalization across email, SMS and social channels. Salesforce Loyalty Cloud was configured to support a digital rewards program that incentivizes healthy behaviors, while Service Cloud enabled multichannel case management and personalized support workflows linked to wellness program interactions. Operationally the solution connected marketing orchestration to customer relationship data within the Salesforce ecosystem, unifying loyalty, service and marketing signals to drive automated outreach and personalized interventions. The rollout targeted insurance and health-related lines of business and aligned marketing, customer service and wellness program operations to a shared customer profile and lifecycle model. Governance and process changes included centralized campaign governance, rules for rewards qualification and automated escalation paths between marketing journeys and service cases, implemented by Freeway Consulting to ensure alignment between business rules and technical orchestration. Data-driven automation and consent-aware personalization were emphasized to sustain ongoing engagement and campaign cadence. As described by the implementation partners, outcomes included improved customer health and quality of life, reduced claims and associated costs, strengthened customer relationships and higher customer satisfaction resulting from the personalized wellness program. Grupo SURA Salesforce Marketing Cloud Marketing Automation now operates as the primary engine for customer engagement, loyalty and service-triggered marketing across the organization. | |
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Grupo SURA | Banking and Financial Services | 62396 | $7.4B | Colombia | Salesforce | Salesforce Service Cloud | Customer Support | 2024 | In 2024 Grupo SURA implemented Salesforce Service Cloud for Customer Support as part of a cross-cloud initiative to drive a hyper-personalized health and wellness program. The deployment was delivered alongside Salesforce Loyalty Cloud and Salesforce Marketing Cloud to create a unified customer engagement and support stack under the Salesforce vendor ecosystem. The implementation of Salesforce Service Cloud focused on multichannel case management, personalized service workflows, and intelligent automation to deliver individualized guidance to policyholders. Configuration emphasized service console customization, automated routing and escalation, and knowledge management to support wellness coaching and preventive care interactions, while Loyalty Cloud managed incentives for healthy behaviors and Marketing Cloud orchestrated personalized outreach. Freeway Consulting acted as the implementation partner, providing certified Salesforce experts, staff augmentation, and nearshore managed services to design and operationalize the solution. The Service Cloud instance was integrated with Salesforce Loyalty Cloud and Salesforce Marketing Cloud to enable end to end orchestration of service interactions, rewards, and campaign-driven communications across the wellness program. Governance was structured to align customer service, marketing, and wellness program operations, creating new processes for personalized campaign triggers, case handling for health interventions, and data driven customer journeys. Reported outcomes from the engagement include improved customer health indicators, reduced claims and associated costs, strengthened customer relationships, and increased customer satisfaction, all enabled by Salesforce Service Cloud for Customer Support and the supporting Salesforce suite. | |
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Grupo SURA | Banking and Financial Services | 62396 | $7.4B | Colombia | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2024 | In 2024, Grupo SURA implemented Salesforce Loyalty Management to power a hyper-personalized health and wellness rewards program for its policyholder base. The deployment was led with Freeway Consulting as the Salesforce Summit Partner, aligning the Salesforce Loyalty Management application to Grupo SURA business objectives in the insurance and health-focused product lines, and explicitly situating the work within the Customer Loyalty category. The implementation configured Salesforce Loyalty Management alongside Salesforce Loyalty Cloud capabilities to design point and reward engines and to enable behavior-based incentives for healthy habits. Functional modules and capabilities included personalized rewards orchestration, campaign-triggered enrollment and lifecycle management, and automated engagement workflows built for hyper-personalization and prevention-focused interventions. Architecture integrated Salesforce Loyalty Management with Service Cloud and Marketing Cloud to unify service interactions and multi-channel campaign execution, using cloud-native Salesforce components to centralize customer profiles and engagement history. Operational coverage spanned customer service, marketing, and wellness program teams, enabling coordinated outreach, individualized guidance, and incentive fulfillment across digital channels and customer support touchpoints. Governance and process changes were executed in partnership with Freeway Consulting, which provided implementation, configuration, and optimization services, plus program design to support new workflows for personalized communications and claims prevention. The deployment produced explicit outcomes reported by the program, including improved customer health and quality of life, reduced claims and associated costs, and strengthened customer relationships, all enabled by Salesforce Loyalty Management operating within Grupo SURA Customer Loyalty operations. | |
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Transportation | 13880 | $4.9B | Mexico | Salesforce | Salesforce Sales Cloud | Sales Automation,CRM,Sales Engagement | 2015 |
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Transportation | 13880 | $4.9B | Mexico | Salesforce | Salesforce Service Cloud | Customer Support | 2015 |
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IT Decision Makers and Key Stakeholders at Freeway Consulting
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Buyer Intent: Companies Evaluating Freeway Consulting Services
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Freeway Consulting software implementations. Gain ongoing access to real-time prospects and uncover hidden opportunities.
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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Freeway Consulting System Integrator / VAR Profile
Freeway Consulting is a system integrator and technology consulting firm headquartered in Mexico City, Mexico, with approximately 250 employees and annual revenues of $20M.
Freeway Consulting implements and supports enterprise applications across markets such as CRM.
APPS RUN THE WORLD tracks 5 verified Freeway Consulting software implementations across industries and regions, including: Grupo SURA where Freeway Consulting implemented Salesforce Marketing Cloud, Grupo SURA where Freeway Consulting implemented Salesforce Service Cloud, and Grupo SURA where Freeway Consulting implemented Salesforce Loyalty Management.
Freeway Consulting has a strategic VAR/SI partnership with Salesforce, backed by verified deployments.
Independent Software Vendors (ISVs) can boost their ecosystem by identifying existing Freeway Consulting partnerships, building strong channel relationships, and forging strategic implementation alliances to expand customer reach and accelerate adoption.
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