Milton Keynes, MK12 5NN,
United Kingdom
Symphony
Symphony, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Symphony collaboration with software players such as Symphony APS empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Symphony | Symphony APS | Symphony Client Sense | Marketing Analytics | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight | Insight Source |
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Price Bailey LLP | Banking and Financial Services | 300 | $30M | United Kingdom | Symphony APS | Symphony Client Sense | Marketing Analytics | 2024 | In 2024 Price Bailey LLP implemented Symphony Client Sense, a Marketing Analytics application, to automatically harvest contact and relationship data from Microsoft Exchange and Microsoft 365. The deployment focused on continuous enrichment and cleansing of the firm CRM to improve marketing list accuracy and to increase cross-sell visibility across the firm in the United Kingdom. Symphony Client Sense was positioned to support the firm's marketing and CRM business functions. Implementation emphasized automated data capture from email stores and relationship mapping, with capabilities for contact enrichment, duplicate resolution, and ongoing data hygiene. Symphony Client Sense was configured to generate marketing lists and relationship graphs that feed downstream CRM workflows and campaign segmentation. These functional capabilities align with standard Marketing Analytics workflows for contact intelligence and audience activation. The solution integrated explicitly with Microsoft Exchange and Microsoft 365 as data sources and was integrated by Symphony APS into Price Bailey's client lifecycle platform to operationalize ingestion and synchronization with the firm's CRM. Operational coverage extended across marketing teams and client-facing advisory groups, enabling centralized visibility of client contacts and relationship links across the UK practice. Integration into the client lifecycle platform provided an architectural path for continuous sync and automated enrichment. Governance focused on embedding automated cleansing and enrichment into existing CRM processes rather than manual list work, enabling ongoing data stewardship within the client lifecycle platform. According to the Symphony case study Symphony Client Sense delivered rapid value for Price Bailey, identifying thousands of contacts to improve marketing and CRM processes. The implementation demonstrates a pragmatic Marketing Analytics use case that centralized relationship data capture and automated hygiene to support marketing and cross-sell efforts. |
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Buyer Intent: Companies Evaluating Symphony Services
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