Basking Ridge, 7920, NJ,
United States
Verizon Enterprise Solutions
Verizon Enterprise Solutions, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Verizon Enterprise Solutions collaboration with software players such as HIMSS Media empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
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McKesson | Distribution | 45000 | $359.1B | United States | HIMSS Media | HIMSS Media ABM | Account Based Marketing | 2015 |
In 2015, McKesson implemented HIMSS Media ABM as an Account Based Marketing solution to participate in an enterprise ABM program delivered by HIMSS Media for large healthcare and pharmaceutical accounts including McKesson, Pfizer, and Merck. The engagement positioned HIMSS Media ABM to support targeted account engagement and programmatic account-level campaigns across McKesson's enterprise marketing organization.
The HIMSS Media ABM deployment was configured around core Account Based Marketing capabilities, including account selection and targeting, campaign orchestration, content syndication and personalized asset delivery, lead qualification workflows, and reporting and analytics for account engagement. Configuration emphasized account-centric audience segmentation and campaign sequencing to enable coordinated outreach across marketing channels and sales touchpoints.
Verizon Enterprise Solutions acted as the implementation partner for the program, overseeing technical deployment and integration activities. Governance was structured to align marketing and sales through account governance and campaign approval workflows, with defined data stewardship responsibilities and a phased rollout across prioritized account segments within McKesson's enterprise marketing and sales functions.
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Merck | Life Sciences | 73000 | $64.2B | United States | HIMSS Media | HIMSS Media ABM | Account Based Marketing | 2015 |
In 2015 Merck implemented HIMSS Media ABM to establish an Account Based Marketing program for enterprise clients including McKesson and Pfizer. The deployment was delivered by vendor HIMSS Media and scoped to support Merck enterprise marketing and demand generation functions using the HIMSS Media ABM application.
The HIMSS Media ABM implementation emphasized account identification and profiling, account based segmentation and scoring, targeted content orchestration, personalized email and display campaign workflows, multichannel campaign execution, and campaign analytics and reporting. Configuration work included segmentation rules, account scoring logic, campaign templates, and reporting dashboards to support coordinated outreach across buying committees and marketing programs.
Verizon Enterprise Solutions provided implementation services for technical deployment and integration support, aligning the HIMSS Media ABM platform with Merck marketing operations. Governance was organized through centralized program management, an account selection council, and joint vendor client campaign review processes to operationalize ABM workflows and campaign approvals.
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Buyer Intent: Companies Evaluating Verizon Enterprise Solutions Services
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