Brooklyn, 11201, NY,
United States
Work & Co
Work & Co, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Work & Co collaboration with software players such as SAP, Adobe Systems and empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
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| Work & Co | SAP | SAP Commerce Cloud (ex Hybris) | eCommerce | eCommerce |
| Work & Co | Adobe Systems | Adobe Firefly Services | Generative AI Platforms | AI Development |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
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Aldo Group | Retail | 20000 | $2.5B | Canada | SAP | SAP Commerce Cloud (ex Hybris) | eCommerce | 2020 |
In 2020, the Aldo Group implemented SAP Commerce Cloud (ex Hybris) to strengthen its eCommerce platform and improve customer experience. The deployment targeted customer-facing commerce functions with Work & Co as the implementation partner, positioning SAP Commerce Cloud (ex Hybris) as the central eCommerce engine for personalization and checkout orchestration.
The implementation included configuration of core eCommerce capabilities common to the Apps Category eCommerce, including storefront and catalog management, product information and merchandising workflows, personalization and recommendation services, checkout and payment orchestration, and order management integration points. SAP Commerce Cloud was configured to support personalized product selection and a streamlined checkout experience as primary functional objectives.
Integration work explicitly included SAP Emarsys Customer Engagement to coordinate customer profiles, lifecycle campaigns, and loyalty communication alongside the commerce platform. The commerce to customer engagement linkage was structured to enable campaign-triggered personalization and retention workflows, aligning commerce events with Emarsys-driven engagement.
Operational governance was centered on digital commerce and marketing teams, with a phased rollout approach to standardize personalization rules and checkout workflows across online channels. The deployment is cited as supporting improved customer loyalty and retention through combined use of SAP Commerce Cloud and SAP Emarsys Customer Engagement.
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Gatorade | Construction and Real Estate | 10 | $1M | United States | Adobe Systems | Adobe Firefly Services | Generative AI Platforms | 2024 |
In 2024, Gatorade implemented Adobe Firefly Services to power a generative-AI bottle customizer on Gatorade.com, enabling athletes to create one-of-a-kind squeeze-bottle designs and drive personalization at scale. The implementation used Adobe Firefly Services, Apps Category , to deliver on-brand, commercially-safe generative designs with a U.S.-facing launch announced October 2024.
The technical deployment centered on an embedded customizer UI on the e-commerce product page and a generative design engine that produces template-driven artwork and variant previews. Configuration work focused on brand-safety controls and content moderation rules to ensure commercially-safe outputs, and on personalization workflows that map user inputs to printable asset outputs.
Integration and operational coverage were executed via digital product agency Work & Co, which integrated Adobe Firefly Services with the Gatorade.com front end and marketing content flows. The project scoped delivery to the U.S. market and impacted e-commerce, consumer marketing, and product personalization functions by surfacing user-generated designs through the online purchase path.
Governance established creative guardrails and approval workflows to maintain brand alignment for generative outputs, with Work & Co responsible for implementation and delivery orchestration. The implementation produced an interactive personalization capability on Gatorade.com and aimed to increase customer engagement and loyalty as part of the announced rollout.
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