Wunderman Thompson Commerce
175 Greenwich Street, Floor 16,
New York, 10007, NY,
United States
New York, 10007, NY,
United States
1 212-210-7000
Professional Services
Wunderman Thompson Commerce
List of Software Implementations where Wunderman Thompson Commerce is Reseller or System Integrator
Wunderman Thompson Commerce, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Wunderman Thompson Commerce collaboration with software players such as HCL Technologies, BloomReach Inc. and empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
Wunderman Thompson Commerce is a Reseller or SI for the following software solutions:
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Wunderman Thompson Commerce | HCL Technologies | HCL Commerce (ex IBM Websphere Commerce) | eCommerce | eCommerce |
| Wunderman Thompson Commerce | BloomReach Inc. | BloomReach Content | Content Management | Content Management |
List of Software Implementations where Wunderman Thompson Commerce is a Reseller or SI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
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Premier Farnell, An Avnet Company | Retail | 4500 | $1.4B | United Kingdom | HCL Technologies | HCL Commerce (ex IBM Websphere Commerce) | eCommerce | 2014 |
In 2014 Premier Farnell, an Avnet Company, implemented HCL Commerce (ex IBM Websphere Commerce) as its global web platform for eCommerce, extending a rollout that began in North America in November 2013 to planned deployments across Europe and Asia Pacific in 2014. The vendor is HCL Technologies and the implementation was delivered with systems integrator Wunderman Thompson Commerce, positioning the platform to support Premier Farnell’s multichannel sales strategy and transactional sites across multiple regions.
The implementation encompassed front-end, middle tier and backend architecture work, and included a customer-built Content Management System and legacy data migration. Key functional modules delivered on HCL Commerce included express checkout, Favorites, product comparison, a hover-over recent-cart feature, the iBuy module for user authorisation levels, limits and budgets, an electronic quotation capability, and improved merchandising tools for global promotional management.
Integrations focused on backend system connectivity and data migration to ensure continuity of transactional operations across sites, with the new websites published for North America at www.newark.com, canada.newark.com and mexico.newark.com. Operational coverage explicitly targeted Europe, the Americas and Asia Pacific, supporting sales, marketing, merchandising and customer experience functions within those regional businesses.
Governance and delivery followed a two year programme model led by Wunderman Thompson Commerce, which provided design, customer experience analysis and end-to-end architecture services, and rapidly deployed a specialist WebSphere practice team to the programme. Outcomes explicitly stated by stakeholders included an enhanced customer experience and reports of higher sales through the new platform, and Premier Farnell leadership cited the partner’s role in overcoming challenges to achieve the launch.
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Woolworths Supermarkets | Retail | 197773 | $39.7B | Australia | BloomReach Inc. | BloomReach Content | Content Management | 2024 |
In 2024 Woolworths Supermarkets deployed BloomReach Content to power the MILKRUN/Metro60 mobile storefront, using BloomReach Content for Content Management to deliver highly personalized mobile and app experiences for grocery delivery across Australia. The project targeted omnichannel personalization and faster time to market for mobile commerce, aligning content operations with customer messaging channels.
The implementation paired BloomReach Content with Bloomreach Engagement to enable content authoring, event driven personalization, and message orchestration. Configuration work emphasized mobile storefront templates, personalization rule sets, and campaign content variants to support SMS, push and email channels while enabling event based content rendering.
Wunderman Thompson Commerce led a seven week implementation and the solution went live in 2024 for the MILKRUN/Metro60 environment. Operational scope covered the mobile storefront and app experiences for Woolworths grocery delivery, with primary business functions impacted including mobile commerce, marketing campaign execution, and content operations.
In the first three months after go live the combined solution processed over 25 million customer events and sent approximately 200,000 personalized SMS, push and email messages, supporting rapid iteration of personalization rules. Governance consolidated content workflows within BloomReach Content and coordinated orchestration through Bloomreach Engagement to shorten creative to production cycles and centralize message delivery control.
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IT Decision Makers and Key Stakeholders at Wunderman Thompson Commerce
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Buyer Intent: Companies Evaluating Wunderman Thompson Commerce Services
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Wunderman Thompson Commerce software implementations. Gain ongoing access to real-time prospects and uncover hidden opportunities.
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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Wunderman Thompson Commerce System Integrator / VAR Profile
Wunderman Thompson Commerce is a system integrator and technology consulting firm headquartered in New York, United States, with approximately 300 employees and annual revenues of $50M.
Wunderman Thompson Commerce implements and supports enterprise applications across markets such as eCommerce and Content Management.
APPS RUN THE WORLD tracks 2 verified Wunderman Thompson Commerce software implementations across industries and regions, including: Premier Farnell, An Avnet Company where Wunderman Thompson Commerce implemented HCL Commerce (ex IBM Websphere Commerce), and Woolworths Supermarkets where Wunderman Thompson Commerce implemented BloomReach Content.
Wunderman Thompson Commerce has a strategic VAR/SI partnership with HCL Technologies and BloomReach Inc., backed by verified deployments.
Independent Software Vendors (ISVs) can boost their ecosystem by identifying existing Wunderman Thompson Commerce partnerships, building strong channel relationships, and forging strategic implementation alliances to expand customer reach and accelerate adoption.
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