1&1 Internet
Wilhelm-Roentgen-Strasse 1-5,
Maintal, 63477,
Germany
Maintal, 63477,
Germany
49 6181 412 3
Communications
1&1 Internet Technographics
1&1 Internet Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by 1&1 Internet and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3155 1&1 Internet employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 1&1 Internet has purchased the following applications: SAP BusinessObjects for Analytics and BI in 2017, IONOS Cloud for Application Hosting and Computing Services in 2012, GumGum for Artificial Intelligence Marketing in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 1&1 Internet is running and its propensity to invest more and deepen its relationship with SAP , IONOS , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 1&1 Internet revenues, which have grown to $4.30 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 1&1 Internet intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
1&1 Internet Data, Technology Stack, and Enterprise Applications
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP BusinessObjects | Analytics and BI | Analytics and BI | n/a | 2017 | 2017 |
In 2017, 1&1 Internet implemented SAP BusinessObjects as its Analytics and BI platform. The deployment was directed by the Head of SAP Finance & BI and prioritized centralization of financial reporting, enterprise reporting consolidation, and self service BI for finance stakeholders.
Configuration emphasized the SAP BusinessObjects semantic layer through universe design, Web Intelligence for ad hoc analysis, Crystal Reports for pixel perfect financial statements, and the BI Launch Pad for centralized access and scheduling. Automated report publication and scheduling were established to support month end and management reporting cadences, with row level security and access controls applied to protect sensitive finance data. The implementation included metadata modeling and report versioning to support standardized report catalogs and change control.
Operational scope centered on the finance organization across Germany, covering financial close, statutory reporting support, and management reporting workflows. Governance was formalized under the Head of SAP Finance & BI with defined report ownership, approval workflows for publication, and a phased rollout plan that prioritized core finance deliverables. Training for report owners and documentation of universes and report templates were included as part of the operational handover.
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Data Warehouse | Analytics and BI |
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2016 | 2016 |
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Process Mining | Analytics and BI |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IONOS | Legacy | IONOS Cloud | Application Hosting and Computing Services | IaaS | n/a | 2012 | 2012 |
In 2012, 1&1 Internet began using IONOS Cloud for hosting components of its corporate website. IONOS Cloud is used as an Application Hosting and Computing Services platform to provision compute and hosting for public web properties and web-facing application tiers.
The implementation centers on cloud compute and hosting capabilities, including virtual server instance provisioning, network configuration, and persistent storage allocation managed through the IONOS Cloud control plane and API. Configuration and automation cover instance lifecycle management, image-based provisioning, and orchestration for scaling web workloads, reflecting standard Application Hosting and Computing Services patterns for site delivery and availability.
Operational coverage focuses on the web operations and site management functions that publish and maintain the public website, with deployment workflows adapted for continuous content updates and automated instance provisioning. Governance aligns with IT operations practices, using staged deploy workflows, configuration management and monitoring to control changes to hosting configurations and to maintain the live website environment.
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, 1&1 Internet implemented GumGum on its website, deploying GumGum as an Artificial Intelligence Marketing solution to embed contextual advertising and content intelligence into public web pages. The deployment placed GumGum scripts within site page templates to enable contextual analysis, creative delivery, and real time ad decisioning tied to the browsing session.
Configuration emphasized core Artificial Intelligence Marketing capabilities, including semantic context analysis for content classification, contextual targeting to align ads with page themes, creative optimization, and instrumentation for viewability and brand safety. Operational ownership rested with digital marketing and web operations teams, and governance centered on tag management and campaign configuration workflows to control targeting and creative rules while feeding GumGum outputs into campaign delivery and marketing workflows on the corporate website.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Center | CRM |
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2014 | 2015 |
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Customer Experience | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Tag Management | CRM |
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2018 | 2018 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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ERP Financial | ERP Financial Management |
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2002 | 2002 |
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ERP Financial | ERP Financial Management |
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2002 | 2002 |
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ERP Financial | ERP Financial Management |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2020 | 2020 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Logistics Management | SCM |
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2010 | 2010 |
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Supply Chain Management | SCM |
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2010 | 2010 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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OSS/BSS | ERP Services and Operations |
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2015 | 2015 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at 1&1 Internet
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by 1&1 Internet Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD 1&1 Internet Technographics
1&1 Internet is a Communications organization based in Germany,
with around 3155 employees and annual revenues of $4.30 billion.
1&1 Internet operates a diverse technology stack with applications such as
SAP BusinessObjects, IONOS Cloud and GumGum,
covering areas like Analytics and BI, Application Hosting and Computing Services and Artificial Intelligence Marketing.
1&1 Internet has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, IONOS and GumGum.
1&1 Internet recently adopted applications including
DocuSign eSignature in 2021, Adobe Experience Cloud in 2020 and Google Workspace (Formerly Google G-Suite) in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of 1&1 Internet’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates 1&1 Internet’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete 1&1 Internet technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.