1&1 Internet
Wilhelm-Roentgen-Strasse 1-5,
Maintal, 63477,
Germany
Maintal, 63477,
Germany
49 6181 412 3
Communications
1&1 Internet Technographics
1&1 Internet Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by 1&1 Internet and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3155 1&1 Internet employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 1&1 Internet has purchased the following applications: SAP ERP ECC 6.0 - Financial Accounting (FI) for ERP Financial in 2002, SAP for Telecommunications Revenue Management Contract Accounting for OSS/BSS in 2015, GumGum for Artificial Intelligence Marketing in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 1&1 Internet is running and its propensity to invest more and deepen its relationship with SAP , GumGum , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 1&1 Internet revenues, which have grown to $4.30 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 1&1 Internet intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
1&1 Internet Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 - Financial Accounting (FI) | ERP Financial | ERP Financial Management | n/a | 2002 | 2002 |
In 2002, 1&1 Internet implemented SAP ERP ECC 6.0 - Financial Accounting (FI) to centralize core accounting and statutory financial processes across its finance organization in Germany, classifying the deployment within the ERP Financial category. The rollout established SAP ERP ECC 6.0 - Financial Accounting (FI) as the primary accounting engine for general ledger, accounts payable, accounts receivable, asset accounting and period-end closing within the ERP Financial scope.
The implementation combined standard SAP FI configuration with tailored ABAP development to extend and automate finance workflows. ABAP work explicitly covered integration points and custom logic across SAP FI/CO, SD and MM modules, and SAP BI was used for consolidated reporting artifacts aligned to financial reporting requirements.
Architecture and governance centered on an on-premise SAP ECC core augmented by custom ABAP components and BI reporting layers, with lead architect and senior SAP software engineer ownership for development and configuration. The staff profile at 1&1 Internet documented skills in ABAP across FI/CO/SD/MM and SAP BI, and later platform competencies in SAPUI5, HANA and cloud development indicate an evolving SAP application lifecycle capability supporting the SAP ERP ECC 6.0 - Financial Accounting (FI) deployment.
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ERP Financial | ERP Financial Management |
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2002 | 2002 |
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ERP Financial | ERP Financial Management |
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2020 | 2020 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP for Telecommunications Revenue Management Contract Accounting | OSS/BSS | ERP Services and Operations | n/a | 2015 | 2015 |
In 2015, 1&1 Internet implemented SAP for Telecommunications Revenue Management Contract Accounting. The deployment is categorized under OSS/BSS and was intended to centralize contract accounting and revenue management capabilities for the company’s telecommunications business.
The implementation emphasized core contract accounting, automated revenue recognition workflows, billing event processing, and invoice orchestration consistent with OSS/BSS functionality. SAP for Telecommunications Revenue Management Contract Accounting was configured to handle subscriber contract lifecycle accounting, automated posting of revenue transactions, dispute handling workflows, and interfaces for event rating and billing event ingestion.
Operational coverage included finance, billing operations, revenue assurance, and commercial operations within 1&1 Internet’s telecommunications lines of business in Germany. The architecture supported centralized transaction posting and accounting ledgers to manage high volume billing and contract orchestration needs typical of OSS/BSS environments.
Governance focused on joint finance and billing process ownership, standardized accounting workflows, and role based controls to manage contract accounting events. The narrative reflects structural implementation details only, no specific outcome metrics were provided.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, 1&1 Internet implemented GumGum on its website, deploying GumGum as an Artificial Intelligence Marketing solution to embed contextual advertising and content intelligence into public web pages. The deployment placed GumGum scripts within site page templates to enable contextual analysis, creative delivery, and real time ad decisioning tied to the browsing session.
Configuration emphasized core Artificial Intelligence Marketing capabilities, including semantic context analysis for content classification, contextual targeting to align ads with page themes, creative optimization, and instrumentation for viewability and brand safety. Operational ownership rested with digital marketing and web operations teams, and governance centered on tag management and campaign configuration workflows to control targeting and creative rules while feeding GumGum outputs into campaign delivery and marketing workflows on the corporate website.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2017 | 2017 |
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Data Warehouse | Analytics and BI |
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2016 | 2016 |
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Process Mining | Analytics and BI |
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2018 | 2018 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Logistics Management | SCM |
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2010 | 2010 |
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Supply Chain Management | SCM |
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2010 | 2010 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Center | CRM |
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2014 | 2015 |
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Customer Experience | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Tag Management | CRM |
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2018 | 2018 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at 1&1 Internet
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| No data found | ||||||
Apps Being Evaluated by 1&1 Internet Executives
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FAQ - APPS RUN THE WORLD 1&1 Internet Technographics
1&1 Internet is a Communications organization based in Germany,
with around 3155 employees and annual revenues of $4.30 billion.
1&1 Internet operates a diverse technology stack with applications such as
SAP ERP ECC 6.0 - Financial Accounting (FI), SAP for Telecommunications Revenue Management Contract Accounting and GumGum,
covering areas like ERP Financial, OSS/BSS and Artificial Intelligence Marketing.
1&1 Internet has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and GumGum.
1&1 Internet recently adopted applications including
DocuSign eSignature in 2021, SAP S/4 HANA in 2020 and Google Workspace (Formerly Google G-Suite) in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of 1&1 Internet’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates 1&1 Internet’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete 1&1 Internet technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.