Chicago, 60640, IL,
United States
221B Partners Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by 221B Partners and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 170 221B Partners employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 221B Partners has purchased the following applications: Perplexity for Generative AI Platforms in 2024, Google Workspace (Formerly Google G-Suite) for Collaboration in 2020, Squarespace CMS for Web Content Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 221B Partners is running and its propensity to invest more and deepen its relationship with Perplexity , Google , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 221B Partners revenues, which have grown to $32.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 221B Partners intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Perplexity | Legacy | Perplexity | Generative AI Platforms | AI Development | n/a | 2024 | 2024 |
In 2024, 221B Partners embedded Perplexity on their public website. The Perplexity implementation is framed within the Generative AI Platforms category to add on site conversational functionality and automated question answering for visitors.
Perplexity is configured as a website front end conversational search and knowledge retrieval layer, handling natural language queries, contextual answer generation and summarization of published content. Functional capabilities align with Generative AI Platforms patterns, emphasizing conversational Q&A, contextual response generation and citation of sources for user queries.
The integration is implemented at the website level and does not show evidence of direct back office system integrations. Operational coverage for the deployment centers on marketing, business development and client engagement functions that use the public site for information distribution and lead qualification.
Operational governance for Perplexity deployments typically includes prompt management, content moderation workflows and monitoring of conversational logs to preserve brand voice and accuracy. Ongoing stewardship is expected to rely on Perplexity tools and web integration controls to manage response consistency and content provenance.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2020 | 2020 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Squarespace | Legacy | Squarespace CMS | Web Content Management | Content Management | n/a | 2020 | 2020 |
In 2020, 221B Partners implemented Squarespace CMS for its website. The deployment uses Squarespace's hosted SaaS platform, positioning Squarespace CMS as the firm’s Web Content Management solution for public site content and site administration. Implementation emphasized on-platform site provisioning and template-driven responsive design without bespoke backend hosting components.
Configuration included page templates, modular content blocks, blog publishing, form handling, and built-in SEO controls, with content publishing workflows and editorial roles managed inside the Squarespace admin console. Operational scope is focused on the public website, with site administrators and content authors responsible for ongoing content updates, and governance enforced through CMS-native publishing and access controls.
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Web Content Management | Content Management |
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2025 | 2025 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Analytics | CRM |
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2025 | 2025 |
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Marketing Automation | CRM |
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2025 | 2025 |
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Marketing Automation | CRM |
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2025 | 2025 |
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Tag Management | CRM |
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2024 | 2024 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2023 | 2023 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2025 | 2025 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Security (AppSec) | CyberSecurity |
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2021 | 2021 |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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