Who is 221B Partners?

221B Partners is a Professional Services organization based in United States, with around 170 employees and annual revenues of $32.0 million.

What enterprise applications does 221B Partners use?

221B Partners operates a diverse technology stack with applications such as Perplexity, Google Workspace (Formerly Google G-Suite) and Squarespace CMS, covering areas like Generative AI Platforms, Collaboration and Web Content Management.

What digital transformation initiatives has 221B Partners undertaken?

221B Partners has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Perplexity, Google and Squarespace.

What are the most recent software purchases made by 221B Partners?

221B Partners recently adopted applications including Craft CMS in 2025, HubSpot Analytics in 2025 and Hubspot Marketing Automation in 2025, highlighting its ongoing modernization strategy.

Which IT decision makers lead technology initiatives at 221B Partners?

APPS RUN THE WORLD maintains an up-to-date database of 221B Partners’s key decision makers and IT executives, available to Premium subscribers.

How does APPS RUN THE WORLD track 221B Partners’s IT investments?

Our research team continuously updates 221B Partners’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

How can I access the full list of applications used by 221B Partners?

Subscribe to APPS RUN THE WORLD to access the complete 221B Partners technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.

221B Partners Technographics, Software Purchases, AI and Digital Transformation Initiatives

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

221B Partners Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by 221B Partners and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 170 221B Partners employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that 221B Partners has purchased the following applications: Perplexity for Generative AI Platforms in 2024, Google Workspace (Formerly Google G-Suite) for Collaboration in 2020, Squarespace CMS for Web Content Management in 2020 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems 221B Partners is running and its propensity to invest more and deepen its relationship with Perplexity , Google , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing 221B Partners revenues, which have grown to $32.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 221B Partners intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Perplexity	Legacy	Perplexity	Generative AI Platforms	AI Development	n/a	2024	2024	In 2024, 221B Partners embedded Perplexity on their public website. The Perplexity implementation is framed within the Generative AI Platforms category to add on site conversational functionality and automated question answering for visitors. Perplexity is configured as a website front end conversational search and knowledge retrieval layer, handling natural language queries, contextual answer generation and summarization of published content. Functional capabilities align with Generative AI Platforms patterns, emphasizing conversational Q&A, contextual response generation and citation of sources for user queries. The integration is implemented at the website level and does not show evidence of direct back office system integrations. Operational coverage for the deployment centers on marketing, business development and client engagement functions that use the public site for information distribution and lead qualification. Operational governance for Perplexity deployments typically includes prompt management, content moderation workflows and monitoring of conversational logs to preserve brand voice and accuracy. Ongoing stewardship is expected to rely on Perplexity tools and web integration controls to manage response consistency and content provenance.

Vendor

Previous System

Application

Market

VAR/SI

When

Live

Insight

Perplexity

Legacy

Perplexity

Generative AI Platforms

AI Development

n/a

2024

In 2024, 221B Partners embedded Perplexity on their public website. The Perplexity implementation is framed within the Generative AI Platforms category to add on site conversational functionality and automated question answering for visitors. Perplexity is configured as a website front end conversational search and knowledge retrieval layer, handling natural language queries, contextual answer generation and summarization of published content. Functional capabilities align with Generative AI Platforms patterns, emphasizing conversational Q&A, contextual response generation and citation of sources for user queries. The integration is implemented at the website level and does not show evidence of direct back office system integrations. Operational coverage for the deployment centers on marketing, business development and client engagement functions that use the public site for information distribution and lead qualification. Operational governance for Perplexity deployments typically includes prompt management, content moderation workflows and monitoring of conversational logs to preserve brand voice and accuracy. Ongoing stewardship is expected to rely on Perplexity tools and web integration controls to manage response consistency and content provenance.

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Google	Legacy	Google Workspace (Formerly Google G-Suite)	Collaboration	Collaboration	n/a	2020	2020
			Collaboration	Collaboration		2022	2022

Vendor

Previous System

Application

Market

VAR/SI

When

Live

Insight

Google

Legacy

Google Workspace (Formerly Google G-Suite)

Collaboration

n/a

2020

Collaboration

2022

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Squarespace	Legacy	Squarespace CMS	Web Content Management	Content Management	n/a	2020	2020	In 2020, 221B Partners implemented Squarespace CMS for its website. The deployment uses Squarespace's hosted SaaS platform, positioning Squarespace CMS as the firm’s Web Content Management solution for public site content and site administration. Implementation emphasized on-platform site provisioning and template-driven responsive design without bespoke backend hosting components. Configuration included page templates, modular content blocks, blog publishing, form handling, and built-in SEO controls, with content publishing workflows and editorial roles managed inside the Squarespace admin console. Operational scope is focused on the public website, with site administrators and content authors responsible for ongoing content updates, and governance enforced through CMS-native publishing and access controls.
			Web Content Management	Content Management		2025	2025

Vendor

Previous System

Application

Market

VAR/SI

When

Live

Insight

Squarespace

Legacy

Squarespace CMS

Web Content Management

Content Management

n/a

2020

In 2020, 221B Partners implemented Squarespace CMS for its website. The deployment uses Squarespace's hosted SaaS platform, positioning Squarespace CMS as the firm’s Web Content Management solution for public site content and site administration. Implementation emphasized on-platform site provisioning and template-driven responsive design without bespoke backend hosting components. Configuration included page templates, modular content blocks, blog publishing, form handling, and built-in SEO controls, with content publishing workflows and editorial roles managed inside the Squarespace admin console. Operational scope is focused on the public website, with site administrators and content authors responsible for ongoing content updates, and governance enforced through CMS-native publishing and access controls.

Web Content Management

Content Management

2025

Vendor

Previous System

Application

Market

VAR/SI

When

Live

Insight

Marketing Analytics

CRM

2025

Marketing Automation

CRM

2025

Marketing Automation

CRM

Insight

Application Security (AppSec)

CyberSecurity

2021

Identity and Access Management (IAM)

CyberSecurity

2023

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Last Name

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Function

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Date	Company	Status	Vendor	Product	Category	Market
2026-02-27	221B Partners	Evaluated	BridgePay Network Solutions	BridgePay PayGuardian	Payment Processing	ERP

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Company

Status

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Product

221B Partners Technographics