Fort Oglethorpe, 30742, GA,
United States
2A Appliance Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by 2A Appliance and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 2A Appliance employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 2A Appliance has purchased the following applications: Hireology for Recruiting, Applicant Tracking System in 2022, Dealertrack F&I for Dealership Management in 2021, Gubagoo ChatSmart for Chatbots and Conversational AI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 2A Appliance is running and its propensity to invest more and deepen its relationship with Hireology , Cox Automotive , Gubagoo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 2A Appliance revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 2A Appliance intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Hireology | Legacy | Hireology | Recruiting, Applicant Tracking System | HCM | n/a | 2022 | 2022 |
In 2022, 2A Appliance deployed Hireology on its website to support recruiting for its retail operations in the United States. Hireology is implemented as a Recruiting,Applicant Tracking System to capture applicants through embedded career pages, publish job postings, and maintain candidate records and status within a centralized applicant tracking workflow. The implementation aligns with category-standard capabilities including candidate sourcing, resume capture, screening pipelines, and interview scheduling.
Operational access is concentrated on small business HR and store managers given 2A Appliance has 10 employees, with the Hireology interface handling job requisition management and applicant communications. Integrations are limited to the website career page embedding noted in the source, and configured workflows route applicants into Hireology for recruiter review and interview coordination. Governance emphasizes centralized candidate recordkeeping and standardized review stages to establish consistent hiring processes for the retailer.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cox Automotive | Legacy | Dealertrack F&I | Dealership Management | ERP Services and Operations | n/a | 2021 | 2021 |
In 2021, 2A Appliance implemented Dealertrack F&I. Dealertrack F&I is deployed on the company website to support customer-facing financing and insurance workflows, integrating online credit application intake and contract initiation into the retail purchase path. The deployment positions Dealertrack F&I as the primary Dealership Management capability supporting sales and finance business functions for the small retail operation.
Configuration centers on web-based application intake, rate quoting, payment calculation, and electronic contracting, capabilities consistent with Dealertrack F&I and typical Dealership Management functionality. The implementation integrates Dealertrack F&I with the website checkout and sales workflow to enable customer self-service financing initiation and to surface finance options to store sales staff, with operational coverage focused on sales and customer service. Governance emphasizes online workflow controls and compliance for financial disclosures and contract execution.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Gubagoo | Legacy | Gubagoo ChatSmart | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, 2A Appliance implemented Gubagoo ChatSmart on its public website as a Chatbots and Conversational AI solution to introduce real time conversational engagement for customers. The deployment centers on an on‑site chat widget and vendor hosted conversational engine, with the full application name Gubagoo ChatSmart appearing in the company user interface and administrative portal. 2A Appliance Gubagoo ChatSmart Chatbots and Conversational AI supports customer facing sales and customer service workflows on the company website.
The implementation leverages standard conversational modules common to the Chatbots and Conversational AI category, including automated conversational responses, live handoff to staff, lead capture and conversation transcript logging. Configuration work focused on chat routing rules, canned responses and a small administrative dashboard for agent oversight, consistent with the operational scale of a 10 person retail organization.
Architecturally the solution is implemented as a client side widget embedded in the website, backed by a cloud hosted conversational service and a vendor managed admin console. No third party systems are specified in source data, therefore integrations beyond the website widget and vendor console are not described in the record.
Operational governance is lightweight and centered on a small set of administrative users who manage chat scripts and routing, with chat handling assigned to sales and service staff. Rollout and ongoing configuration are expected to be handled by internal staff through the Gubagoo ChatSmart admin interface, aligning support and sales workflows to on‑site conversational engagement.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Online Meeting Scheduling | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application, Web and Enterprise Search | Content Management |
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2014 | 2014 |
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Web Content Management | Content Management |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Automotive Dealership CRM | CRM |
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2020 | 2020 |
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Automotive Dealership CRM | CRM |
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2021 | 2021 |
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Automotive Dealership CRM | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2014 | 2014 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2014 | 2014 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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