San Francisco, 94188, CA,
United States
2B1 Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by 2B1 and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 130 2B1 employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 2B1 has purchased the following applications: Amazon EC2 for Application Hosting and Computing Services in 2014, Acquia Campaign Studio (ex Mautic) for Marketing Automation in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 2B1 is running and its propensity to invest more and deepen its relationship with Amazon Web Services (AWS) , GoDaddy , Acquia or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 2B1 revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 2B1 intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Acquia | Legacy | Acquia Campaign Studio (ex Mautic) | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020, 2B1 implemented Acquia Campaign Studio (ex Mautic) as its Marketing Automation platform. The deployment is web-centric, using Acquia Mautic components embedded on the 2B1 website to capture leads and trigger campaign flows. The Marketing Automation implementation supports core marketing functions including email campaigns, contact segmentation and web behavior tracking, with campaign assets and audience lists managed within Acquia Campaign Studio (ex Mautic).
Acquia Campaign Studio (ex Mautic) is configured to run campaign orchestration, form-based lead capture and automated email sequences, with assets managed alongside site content. Operational ownership is with marketing and demand generation, and the system is used to instrument inbound lead workflows for the professional services business. Governance focuses on campaign configuration, contact lifecycle staging and campaign orchestration controls consistent with standard Marketing Automation operational practices.
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Tag Management | CRM |
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2020 | 2020 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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