Lezennes, 59260,
France
3 Brasseurs France Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by 3 Brasseurs France and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 800 3 Brasseurs France employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 3 Brasseurs France has purchased the following applications: Cloudflare CDN for Content Delivery Network in 2024, Obypay Loyalty Boost for Customer Loyalty in 2022, Uber Eats (formerly OrderTalk) for Online Food Ordering System in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 3 Brasseurs France is running and its propensity to invest more and deepen its relationship with Cloudflare , Obypay , Uber Eats or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 3 Brasseurs France revenues, which have grown to $75.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 3 Brasseurs France intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Cloudflare | Legacy | Cloudflare CDN | Content Delivery Network | IaaS | n/a | 2024 | 2024 |
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Obypay | Legacy | Obypay Loyalty Boost | Customer Loyalty | CRM | n/a | 2022 | 2022 | In 2022, 3 Brasseurs France implemented Obypay Loyalty Boost, a Customer Loyalty application deployed as a 100% digital multi site loyalty program branded Le cercle 3 Brasseurs. The implementation combined loyalty, CRM, and payments to centralize guest engagement across the company franchise network in France. The vendor case study documents the loyalty program, rewards structure and POS integrations, and identifies Obypay Loyalty Boost as the platform enabling QR payment and Click & Collect at retail locations. Obypay Loyalty Boost was configured to support digital enrollment, rewards management and program administration, with a defined rewards structure described in the case study. Functional capabilities implemented include QR code driven enrollment and payment, Click & Collect order orchestration, points issuance and redemption workflows, and CRM oriented customer profile capture consistent with Customer Loyalty best practices. Configuration emphasized digital first interactions and in store execution tied to transaction events. Integrations were implemented directly with point of sale systems to record loyalty events and enable instant redemptions, and the solution unified payments and loyalty flows at the transaction level. Operational coverage targeted store operations, marketing teams and franchise management across the France network, aligning in store checkout, mobile QR payment, and Click & Collect fulfillment under the single platform. The deployment model aligns with a SaaS multi site rollout to support central program control while operating at individual franchise locations. Governance centered on a centralized program model for rewards rules and campaign configuration, with franchise operational processes updated to surface QR payment and Click & Collect options at point of sale. The vendor documentation highlights the rewards structure and POS integration as core implementation artifacts used during rollout. According to the case study, the initiative was intended to strengthen customer engagement and simplify operations across the franchise network. |
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Uber Eats | Legacy | Uber Eats (formerly OrderTalk) | Online Food Ordering System | eCommerce | n/a | 2023 | 2023 | In 2023, 3 Brasseurs France deployed Uber Eats, formerly OrderTalk, as its Online Food Ordering System on its public website to capture customer takeout and delivery orders. The implementation focused on web-embedded ordering flows that present live menus and accept payments through the customer-facing site, positioning Uber Eats as the primary online ordering channel for the brand. Configuration emphasized core Online Food Ordering System capabilities, including centralized menu management, real-time order capture, payment transaction handling, customer order confirmations, and delivery orchestration. These functional modules were mapped to restaurant fulfillment processes so that orders from the website flowed into in-restaurant operational workflows for pickup and delivery preparation. Operational ownership was aligned with restaurant operations and digital channels teams, with ongoing content governance for menus and promotions maintained via the Uber Eats ordering interface. The deployment integrated the website ordering touchpoint into day-to-day store operations across 3 Brasseurs France locations, standardizing online ordering as a channel for front-of-house and back-of-house coordination. |
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