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3 Brasseurs France Tech Stack and Enterprise Applications

3 Brasseurs France eCommerce
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Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Uber Eats Legacy Uber Eats (formerly OrderTalk) Online Food Ordering System eCommerce n/a 2023 2023
In 2023, 3 Brasseurs France deployed Uber Eats, formerly OrderTalk, as its Online Food Ordering System on its public website to capture customer takeout and delivery orders. The implementation focused on web-embedded ordering flows that present live menus and accept payments through the customer-facing site, positioning Uber Eats as the primary online ordering channel for the brand. Configuration emphasized core Online Food Ordering System capabilities, including centralized menu management, real-time order capture, payment transaction handling, customer order confirmations, and delivery orchestration. These functional modules were mapped to restaurant fulfillment processes so that orders from the website flowed into in-restaurant operational workflows for pickup and delivery preparation. Operational ownership was aligned with restaurant operations and digital channels teams, with ongoing content governance for menus and promotions maintained via the Uber Eats ordering interface. The deployment integrated the website ordering touchpoint into day-to-day store operations across 3 Brasseurs France locations, standardizing online ordering as a channel for front-of-house and back-of-house coordination.
3 Brasseurs France CRM
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Obypay Legacy Obypay Loyalty Boost Customer Loyalty CRM n/a 2022 2022
In 2022, 3 Brasseurs France implemented Obypay Loyalty Boost, a Customer Loyalty application deployed as a 100% digital multi site loyalty program branded Le cercle 3 Brasseurs. The implementation combined loyalty, CRM, and payments to centralize guest engagement across the company franchise network in France. The vendor case study documents the loyalty program, rewards structure and POS integrations, and identifies Obypay Loyalty Boost as the platform enabling QR payment and Click & Collect at retail locations. Obypay Loyalty Boost was configured to support digital enrollment, rewards management and program administration, with a defined rewards structure described in the case study. Functional capabilities implemented include QR code driven enrollment and payment, Click & Collect order orchestration, points issuance and redemption workflows, and CRM oriented customer profile capture consistent with Customer Loyalty best practices. Configuration emphasized digital first interactions and in store execution tied to transaction events. Integrations were implemented directly with point of sale systems to record loyalty events and enable instant redemptions, and the solution unified payments and loyalty flows at the transaction level. Operational coverage targeted store operations, marketing teams and franchise management across the France network, aligning in store checkout, mobile QR payment, and Click & Collect fulfillment under the single platform. The deployment model aligns with a SaaS multi site rollout to support central program control while operating at individual franchise locations. Governance centered on a centralized program model for rewards rules and campaign configuration, with franchise operational processes updated to surface QR payment and Click & Collect options at point of sale. The vendor documentation highlights the rewards structure and POS integration as core implementation artifacts used during rollout. According to the case study, the initiative was intended to strengthen customer engagement and simplify operations across the franchise network.
3 Brasseurs France IaaS
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Cloudflare Legacy Cloudflare CDN Content Delivery Network IaaS n/a 2024 2024

IT Decision Makers and Key Stakeholders at 3 Brasseurs France

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by 3 Brasseurs France Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from 3 Brasseurs France IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the 3 Brasseurs France digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD 3 Brasseurs France Technographics
3 Brasseurs France is a Leisure and Hospitality organization based in France, with around 800 employees and annual revenues of $75.0 million.
3 Brasseurs France operates a diverse technology stack with applications such as Uber Eats (formerly OrderTalk), Obypay Loyalty Boost and Cloudflare CDN, covering areas like Online Food Ordering System, Customer Loyalty and Content Delivery Network.
3 Brasseurs France has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Uber Eats, Obypay and Cloudflare.
3 Brasseurs France recently adopted applications including Cloudflare CDN in 2024, Uber Eats (formerly OrderTalk) in 2023 and Obypay Loyalty Boost in 2022, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of 3 Brasseurs France’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates 3 Brasseurs France’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
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