Wuhu, 241000,
China
37 Interactive Entertainment Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by 37 Interactive Entertainment and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3249 37 Interactive Entertainment employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 37 Interactive Entertainment has purchased the following applications: Google Conversion Tracking for Marketing Analytics in 2016, OpenResty ENTERPRISE for Apps Development in 2018, Baidu AI Cloud for Application Hosting and Computing Services in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 37 Interactive Entertainment is running and its propensity to invest more and deepen its relationship with Google , OpenResty , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 37 Interactive Entertainment revenues, which have grown to $2.47 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 37 Interactive Entertainment intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Conversion Tracking | Marketing Analytics | CRM | n/a | 2016 | 2016 |
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Tag Management | CRM |
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2016 | 2016 |
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Tag Management | CRM |
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2017 | 2017 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OpenResty | Legacy | OpenResty ENTERPRISE | Apps Development | PaaS | n/a | 2018 | 2018 |
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Apps Development | PaaS |
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2025 | 2025 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Baidu | Legacy | Baidu AI Cloud | Application Hosting and Computing Services | IaaS | n/a | 2024 | 2024 |
In 2024, 37 Interactive Entertainment implemented Baidu AI Cloud as an Application Hosting and Computing Services solution to restructure its game customer-service stack, deploying large models and retrieval augmented generation to power a domain-tuned intelligent 客服 system across its gaming operations in China. The deployment targeted customer service as the primary business function and emphasized vertical semantic understanding for game-specific dialogs and knowledge retrieval.
The implementation combined Baidu AI Cloud large model inference with RAG style retrieval, domain tuning of models for game terminology, and automated response generation to handle first contact resolution and intent classification. Functional capabilities implemented included conversational understanding, contextual knowledge retrieval, escalation routing to human agents, and automated ticket summarization to reduce manual handling of complex tickets.
Architecturally the solution used Baidu AI Cloud compute for model hosting and inference, a retrieval layer for indexed game knowledge and technical documentation, and an orchestration layer that connected the AI-driven conversational layer to existing support workflows and agent consoles. Operational scope covered 37 Interactive Entertainment gaming operations in China, integrating the intelligent 客服 system into live support channels to streamline ticket flows and agent interactions.
Governance and rollout emphasized domain tuning, accuracy validation, and staged operationalization across support teams, with ongoing model refinement based on support transcripts. The AI-driven rollout improved vertical semantic understanding and accuracy, boosting SLA attainment to 99.3 percent and significantly reducing complex-ticket routing and manual handling time.
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Sockets Layer (SSL) | CyberSecurity |
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2018 | 2018 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2023 | 2023 |
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