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● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

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● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

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● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

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● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

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● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

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● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

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● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

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● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

401 Ground
Location
401 Collins Street,
Melbourne, 3000, VIC,
Australia
Website
https://www.naturalhistorypublicbar.com/
Phone
61 3 9982 1811
Artw industry
Leisure and Hospitality
Employee
Revenue

401 Ground Technographics

401 Ground Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by 401 Ground and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 15 401 Ground employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that 401 Ground has purchased the following applications: SevenRooms Reservations for Reservation and Booking Management in 2021, Microsoft 365 for Collaboration in 2019, FullStory for Customer Experience in 2022 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems 401 Ground is running and its propensity to invest more and deepen its relationship with SevenRooms , Microsoft , FullStory or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing 401 Ground revenues, which have grown to $8.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 401 Ground intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

401 Ground Tech Stack and Enterprise Applications

401 Ground ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
SevenRooms Legacy SevenRooms Reservations Reservation and Booking Management ERP Services and Operations n/a 2021 2021
In 2021, 401 Ground implemented SevenRooms Reservations to provide online booking capabilities. SevenRooms Reservations is embedded on the company website, driving customer-facing reservation flows for the Natural History Public Bar in Australia. The deployment serves Reservation and Booking Management needs for the leisure and hospitality business, aligning the application with front of house booking and guest intake functions. Configuration centers on a web-embedded booking widget and reservation management workflows, using standard Reservation and Booking Management functionality such as real time booking capture, guest profile consolidation, and manual booking administration by staff. Operational coverage is focused on front of house and guest services for the single venue, with small team governance where staff-level access controls and day to day reservation handling are the primary process changes. Integration is explicit to the public website, where SevenRooms Reservations is instrumented to accept and manage online bookings.
401 Ground Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2019 2019
401 Ground CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
FullStory Legacy FullStory Customer Experience CRM n/a 2022 2022
Tag Management CRM 2019 2019

IT Decision Makers and Key Stakeholders at 401 Ground

First Name Last Name Title Function Department Email Phone
No data found
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Apps Being Evaluated by 401 Ground Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from 401 Ground IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the 401 Ground digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD 401 Ground Technographics
401 Ground is a Leisure and Hospitality organization based in Australia, with around 15 employees and annual revenues of $8.0 million.
401 Ground operates a diverse technology stack with applications such as SevenRooms Reservations, Microsoft 365 and FullStory, covering areas like Reservation and Booking Management, Collaboration and Customer Experience.
401 Ground has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as SevenRooms, Microsoft and FullStory.
401 Ground recently adopted applications including FullStory in 2022, SevenRooms Reservations in 2021 and Microsoft 365 in 2019, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of 401 Ground’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates 401 Ground’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete 401 Ground technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.