Buffalo, 14221-5757, NY,
United States
A AA Technographics
A AA Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by A AA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5 A AA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that A AA has purchased the following applications: Microsoft 365 for Collaboration in 2019, HubSpot Ads for Digital Advertising Platform in 2018, Twilio Sendgrid for Transactional Email in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems A AA is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing A AA revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for A AA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
A AA Tech Stack and Enterprise Applications
A AA Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, A AA implemented Microsoft 365 to provide Collaboration across its small United States insurance operation. The deployment is observable on the company website, indicating Microsoft 365 is used to surface productivity and communication features in the company web presence, and Microsoft 365 is positioned as the central Collaboration platform for internal communication and document sharing.
For a five person firm Microsoft 365 is configured as a cloud tenancy managed by internal staff, delivering standard Collaboration modules such as Exchange Online for email, Teams for meetings and chat, SharePoint and OneDrive for document management, and the Office suite for authoring. The implementation supports business functions including client service, sales and back office administration, centralizing identity and access management and collaborative document workflows, with governance aligned to small team operations through centralized account provisioning and role based access controls.
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Collaboration | Collaboration |
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2022 | 2022 |
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A AA CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | HubSpot Ads | Digital Advertising Platform | CRM | n/a | 2018 | 2018 |
In 2018, A AA implemented HubSpot Ads as its Digital Advertising Platform and is using HubSpot Ads on their website. The deployment centers on website-based ad activation using the HubSpot Ads console to build campaigns, manage creatives, and instrument conversion tracking tied to site sessions and lead capture flows.
At a five person insurance firm the implementation is scoped to core marketing activities including campaign management, audience segmentation, and ad analytics, with operational ownership concentrated in marketing and business leadership. Governance and workflow control appear centralized and lightweight, focused on campaign setup, tracking configuration, and measurement cadence for ongoing ad operations.
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Marketing Automation | CRM |
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2018 | 2018 |
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A AA PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Twilio | Legacy | Twilio Sendgrid | Transactional Email | PaaS | n/a | 2022 | 2022 |
In 2022, A AA implemented Twilio Sendgrid to handle website-driven transactional messaging. The deployment uses Twilio Sendgrid as a Transactional Email solution integrated directly with the customer-facing site https://www.nyaaa.com/, routing account notifications and service-triggered emails through Sendgrid APIs or SMTP relay. This configuration places A AA's customer communications function on a managed transactional email platform.
The Twilio Sendgrid implementation centers on template and dynamic content management, API key based authentication, SMTP relay configuration, and event webhook routing for bounces and delivery events, consistent with Transactional Email operational patterns. Operational responsibility is concentrated within the small company web and operations workflow, with template governance, deliverability settings, and event handling configured inside Twilio Sendgrid to support website-driven notifications. The setup emphasizes integration with the website stack and event-driven email workflows for customer communications.
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A AA IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at A AA
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Apps Being Evaluated by A AA Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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