AAA-The Auto Club Group
1 Auto Club Dr,
Dearborn, 48126, MI,
United States
Dearborn, 48126, MI,
United States
1 877-839-5318
Insurance
AAA-The Auto Club Group Technographics
AAA-The Auto Club Group Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by AAA-The Auto Club Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 11000 AAA-The Auto Club Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AAA-The Auto Club Group has purchased the following applications: SAP Claims Management for Insurance Claims Management in 2010, ON24 Intelligent Engagement Platform for Event Management in 2024, Adobe Dynamic Media Classic (ex Adobe Scene7) for Content Management in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AAA-The Auto Club Group is running and its propensity to invest more and deepen its relationship with SAP , ON24 , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AAA-The Auto Club Group revenues, which have grown to $3.50 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AAA-The Auto Club Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AAA-The Auto Club Group Data, Technology Stack, and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Claims Management | Insurance Claims Management | ERP Services and Operations | n/a | 2010 | 2011 |
In 2010, AAA-The Auto Club Group implemented SAP Claims Management to support its property and casualty claims operations in the United States, using the solution within the Insurance Claims Management category. The deployment is documented in SAP communications as an effort to simplify claims handling and align claims servicing with enterprise insurance operations.
The implementation centered on SAP Claims Management capabilities for structured claims intake, lifecycle management, automated adjudication workflows, document and evidence handling, and service orchestration tied to claims processing. Configuration emphasized workflow automation and standardized decision support to reduce manual touchpoints across first notice of loss through settlement stages.
Operational coverage targeted P&C claims operations and customer service functions, with SAP reporting approximately a 50 percent reduction in the time customers spent on the phone as a direct outcome of the SAP Claims implementation. The reduction in customer call time indicates integration of claims processing workflows with contact center processes and service routing, improving end-to-end claim handling efficiency.
Governance and rollout were executed with a phased approach informed by SAP industry content and public procurement references, standardizing claims handling processes and centralizing operational controls for claims adjudication and service level coordination. SAP Claims Management was positioned as the core Insurance Claims Management application for ongoing claims process governance and service orchestration within AAA-The Auto Club Group.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ON24 | Legacy | ON24 Intelligent Engagement Platform | Event Management | Collaboration | n/a | 2024 | 2024 |
In 2024, AAA-The Auto Club Group implemented the ON24 Intelligent Engagement Platform as its Event Management solution to orchestrate interconnected multichannel digital event experiences. The deployment focused on enabling sales and marketing teams to run webinars, live virtual events and on-demand content as part of coordinated customer journey orchestration across prospect and member touchpoints.
The ON24 Intelligent Engagement Platform was configured to deliver core Event Management capabilities including live webinar production, on-demand content libraries, engagement analytics, audience segmentation and AI-informed personalization. Configuration emphasized instrumenting engagement data for downstream analysis, standardizing content templates and applying personalization logic to increase relevance across campaign streams.
Operational scope centered on cross-functional adoption by marketing and sales to align event content with go-to-market cadences and lead engagement workflows. Governance workstreams established content and measurement ownership, centralized event scheduling and a cadence for iterative optimization using ON24 engagement metrics. AAA reported a 48 percent year-over-year increase in sales growth tied to building an interconnected, multichannel customer journey across ON24 experiences, with engagement data driving continuous refinement of event and content strategies.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Dynamic Media Classic (ex Adobe Scene7) | Content Management | Content Management | n/a | 2024 | 2024 |
In 2024, AAA-The Auto Club Group implemented Adobe Dynamic Media Classic (ex Adobe Scene7) on its public website. Adobe Dynamic Media Classic (ex Adobe Scene7) is being used to manage and deliver dynamic imaging and rich media experiences across the site, Apps Category . The implementation is positioned on the customer facing web channel and aligns with digital content delivery for online insurance products and member services.
Configuration focuses on dynamic image rendering, automated rendition generation, responsive image profiles, and rich media management to support on-page zoom, adaptive delivery, and template driven asset presentation. Operational ownership sits with web content and digital marketing teams to integrate media asset workflows into existing content publishing pipelines, and governance emphasizes asset lifecycle and rendition standards for consistent customer experiences. The deployment narrative centers on consolidating media orchestration within Adobe Dynamic Media Classic, delivering site level media management for AAA-The Auto Club Group without introducing any named system migrations.
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Digital Asset Management | Content Management |
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2024 | 2024 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Tag Management | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2024 | 2024 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2024 | 2024 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2024 | 2024 |
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Robotic Process Automation | PaaS |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at AAA-The Auto Club Group
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Apps Being Evaluated by AAA-The Auto Club Group Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD AAA-The Auto Club Group Technographics
AAA-The Auto Club Group is a Insurance organization based in United States,
with around 11000 employees and annual revenues of $3.50 billion.
AAA-The Auto Club Group operates a diverse technology stack with applications such as
SAP Claims Management, ON24 Intelligent Engagement Platform and Adobe Dynamic Media Classic (ex Adobe Scene7),
covering areas like Insurance Claims Management, Event Management and Content Management.
AAA-The Auto Club Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, ON24 and Adobe Systems.
AAA-The Auto Club Group recently adopted applications including
ON24 Intelligent Engagement Platform in 2024, Adobe Dynamic Media Classic (ex Adobe Scene7) in 2024 and Adobe Experience Manager in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of AAA-The Auto Club Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates AAA-The Auto Club Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
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