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Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Ab Catering Aalborg Data, Technology Stack, and Enterprise Applications
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2020 2020
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
MarketingPlatform Legacy MarketingPlatform Marketing Automation, Customer Data Platform CRM n/a 2022 2022
In 2022 Ab Catering Aalborg implemented MarketingPlatform on its public website to enable Marketing Automation,Customer Data Platform capabilities. MarketingPlatform was provisioned to capture web interactions and enable automated campaign orchestration across the site. The implementation emphasized web tracking, form based lead capture, unified customer profiles and automated email and workflow orchestration, reflecting standard Marketing Automation,Customer Data Platform functional patterns. Configuration included behavioral tagging, audience segmentation and campaign template setup to support repeatable guest engagement flows. Operational coverage targeted the marketing and guest acquisition functions of the Denmark based leisure and hospitality operator, scaled to the company size of 108 employees. Deployment was website focused, with on page instrumentation and centralized profile management driving marketing operations rather than broader ERP or POS changes. Governance and operational controls concentrated on consent capture and profile lifecycle management to align with regional data privacy expectations, and rollout work included script configuration, template governance and training for marketing staff. The narrative centers on a web first implementation of MarketingPlatform for Marketing Automation,Customer Data Platform capabilities at Ab Catering Aalborg in 2022.
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft Azure Cloud Services Application Hosting and Computing Services IaaS n/a 2017 2017
IT Decision Makers and Key Stakeholders at Ab Catering Aalborg
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Ab Catering Aalborg Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Ab Catering Aalborg Technographics

Ab Catering Aalborg is a Leisure and Hospitality organization based in Denmark, with around 108 employees and annual revenues of $12.0 million.

Ab Catering Aalborg operates a diverse technology stack with applications such as Microsoft 365, MarketingPlatform and Microsoft Azure Cloud Services, covering areas like Collaboration, Marketing Automation, Customer Data Platform and Application Hosting and Computing Services.

Ab Catering Aalborg has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft and MarketingPlatform.

Ab Catering Aalborg recently adopted applications including MarketingPlatform in 2022, Microsoft 365 in 2020 and Microsoft Azure Cloud Services in 2017, highlighting its ongoing modernization strategy.

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