Ab Catering Aalborg
Ab Catering Aalborg Technographics
Ab Catering Aalborg Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Ab Catering Aalborg and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 108 Ab Catering Aalborg employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ab Catering Aalborg has purchased the following applications: Microsoft 365 for Collaboration in 2020, MarketingPlatform for Marketing Automation, Customer Data Platform in 2022, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ab Catering Aalborg is running and its propensity to invest more and deepen its relationship with Microsoft , MarketingPlatform or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ab Catering Aalborg revenues, which have grown to $12.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ab Catering Aalborg intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Ab Catering Aalborg Tech Stack and Enterprise Applications
Ab Catering Aalborg Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Ab Catering Aalborg implemented Microsoft 365. The deployment established a cloud-hosted Collaboration footprint for the Denmark-based leisure and hospitality operator with 108 employees and approximately 12,000,000 in revenue. Public site references indicate Microsoft 365 is active and surfaced on their web properties.
The Microsoft 365 implementation centered on core Collaboration workloads, including Exchange Online for enterprise email, Microsoft Teams for chat and meetings, SharePoint Online for intranet and team sites, OneDrive for personal cloud storage, and the Office productivity suite. Configuration work aligned to mailbox provisioning, Teams tenant setup and channel architecture, SharePoint site topology and document library configuration, plus OneDrive storage and synchronization policies. These modules were provisioned to support everyday operational collaboration and document workflows.
Operational coverage extended across administrative and operational teams responsible for catering delivery and back-office functions, with the Microsoft 365 tenant serving as the primary cloud collaboration layer. Their website usage of Microsoft 365 suggests tenant-level service references are integrated into public-facing pages, reinforcing cloud-first delivery of collaboration services. The deployment supports centralized user accounts and company-wide access patterns typical of Microsoft 365 SaaS adoption.
Governance activity focused on standard collaboration controls, including user account lifecycle processes, role-based access assignment, document sharing policies and retention configuration within SharePoint and OneDrive. Implementation narratives point to consolidated collaboration management rather than isolated point solutions, aligning Microsoft 365 capabilities to Ab Catering Aalborg business functions.
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Ab Catering Aalborg CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MarketingPlatform | Legacy | MarketingPlatform | Marketing Automation, Customer Data Platform | CRM | n/a | 2022 | 2022 |
In 2022 Ab Catering Aalborg implemented MarketingPlatform on its public website to enable Marketing Automation,Customer Data Platform capabilities. MarketingPlatform was provisioned to capture web interactions and enable automated campaign orchestration across the site.
The implementation emphasized web tracking, form based lead capture, unified customer profiles and automated email and workflow orchestration, reflecting standard Marketing Automation,Customer Data Platform functional patterns. Configuration included behavioral tagging, audience segmentation and campaign template setup to support repeatable guest engagement flows.
Operational coverage targeted the marketing and guest acquisition functions of the Denmark based leisure and hospitality operator, scaled to the company size of 108 employees. Deployment was website focused, with on page instrumentation and centralized profile management driving marketing operations rather than broader ERP or POS changes.
Governance and operational controls concentrated on consent capture and profile lifecycle management to align with regional data privacy expectations, and rollout work included script configuration, template governance and training for marketing staff. The narrative centers on a web first implementation of MarketingPlatform for Marketing Automation,Customer Data Platform capabilities at Ab Catering Aalborg in 2022.
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Ab Catering Aalborg IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2017 | 2017 |
In 2017, Ab Catering Aalborg implemented Microsoft Azure Cloud Services to host and operate its public website. The deployment uses Microsoft Azure Cloud Services as the Application Hosting and Computing Services platform to serve web content and customer-facing application components for the company based in Denmark.
The implementation centers on cloud-hosted web application hosting, scalable compute capacity, and object storage for media and site assets, with managed platform controls for security, certificate management, automated backups, and monitoring telemetry. Operational responsibility sits with the company IT function for cloud provisioning, configuration management, and ongoing site monitoring, reflecting standard governance and operational processes for Application Hosting and Computing Services.
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IT Decision Makers and Key Stakeholders at Ab Catering Aalborg
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Apps Being Evaluated by Ab Catering Aalborg Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Ab Catering Aalborg IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Ab Catering Aalborg digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Ab Catering Aalborg Technographics
Ab Catering Aalborg is a Leisure and Hospitality organization based in Denmark,
with around 108 employees and annual revenues of $12.0 million.
Ab Catering Aalborg operates a diverse technology stack with applications such as
Microsoft 365, MarketingPlatform and Microsoft Azure Cloud Services,
covering areas like Collaboration, Marketing Automation, Customer Data Platform and Application Hosting and Computing Services.
Ab Catering Aalborg has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and MarketingPlatform.
Ab Catering Aalborg recently adopted applications including
MarketingPlatform in 2022, Microsoft 365 in 2020 and Microsoft Azure Cloud Services in 2017,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Ab Catering Aalborg’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Ab Catering Aalborg’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Ab Catering Aalborg technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.