Ab Catering Aalborg Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Ab Catering Aalborg and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 108 Ab Catering Aalborg employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ab Catering Aalborg has purchased the following applications: Microsoft 365 for Collaboration in 2020, MarketingPlatform for Marketing Automation, Customer Data Platform in 2022, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ab Catering Aalborg is running and its propensity to invest more and deepen its relationship with Microsoft , MarketingPlatform or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ab Catering Aalborg revenues, which have grown to $12.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ab Catering Aalborg intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MarketingPlatform | Legacy | MarketingPlatform | Marketing Automation, Customer Data Platform | CRM | n/a | 2022 | 2022 |
In 2022 Ab Catering Aalborg implemented MarketingPlatform on its public website to enable Marketing Automation,Customer Data Platform capabilities. MarketingPlatform was provisioned to capture web interactions and enable automated campaign orchestration across the site.
The implementation emphasized web tracking, form based lead capture, unified customer profiles and automated email and workflow orchestration, reflecting standard Marketing Automation,Customer Data Platform functional patterns. Configuration included behavioral tagging, audience segmentation and campaign template setup to support repeatable guest engagement flows.
Operational coverage targeted the marketing and guest acquisition functions of the Denmark based leisure and hospitality operator, scaled to the company size of 108 employees. Deployment was website focused, with on page instrumentation and centralized profile management driving marketing operations rather than broader ERP or POS changes.
Governance and operational controls concentrated on consent capture and profile lifecycle management to align with regional data privacy expectations, and rollout work included script configuration, template governance and training for marketing staff. The narrative centers on a web first implementation of MarketingPlatform for Marketing Automation,Customer Data Platform capabilities at Ab Catering Aalborg in 2022.
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2017 | 2017 |
|
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||