List of MarketingPlatform Customers
Kolding, 6000,
Denmark
Since 2010, our global team of researchers has been studying MarketingPlatform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased MarketingPlatform for Marketing Automation, Customer Data Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using MarketingPlatform for Marketing Automation, Customer Data Platform include: The Lego Group Denmark, a Denmark based Consumer Packaged Goods organisation with 6887 employees and revenues of $8.79 billion, LEO Pharma, a Denmark based Life Sciences organisation with 6000 employees and revenues of $1.54 billion, Ework Group, a Sweden based Professional Services organisation with 327 employees and revenues of $1.46 billion, Royal Unibrew, a Denmark based Consumer Packaged Goods organisation with 2890 employees and revenues of $1.42 billion, Alko, a Finland based Retail organisation with 1900 employees and revenues of $1.30 billion and many others.
Contact us if you need a completed and verified list of companies using MarketingPlatform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The MarketingPlatform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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A-Sport | Distribution | 15 | $2M | Denmark | MarketingPlatform | MarketingPlatform | Marketing Automation,Customer Data Platform | 2020 | n/a |
In 2020, A-Sport deployed MarketingPlatform on its website. A-Sport uses MarketingPlatform as a Marketing Automation,Customer Data Platform to centralize web-based lead capture and customer profiling for marketing and customer engagement functions.
The implementation leverages MarketingPlatform capabilities common to the category, including browser-based tracking, consent-aware data capture, unified customer profiles, segmentation and campaign orchestration for email and on-site personalization. Configuration is oriented around site-level tag placement and template-driven automation, with campaign setup and list segmentation managed by the internal marketing function. Governance is implemented at a lightweight level appropriate for a 15-employee distribution company, using role-controlled access and standardized campaign workflows to align captured web signals with marketing execution. MarketingPlatform functions as the primary web-to-marketing data layer for A-Sport, underpinning marketing automation and customer data platform workflows across its online commerce and customer engagement activities.
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Ab Catering Aalborg | Leisure and Hospitality | 108 | $12M | Denmark | MarketingPlatform | MarketingPlatform | Marketing Automation,Customer Data Platform | 2022 | n/a |
In 2022 Ab Catering Aalborg implemented MarketingPlatform on its public website to enable Marketing Automation,Customer Data Platform capabilities. MarketingPlatform was provisioned to capture web interactions and enable automated campaign orchestration across the site.
The implementation emphasized web tracking, form based lead capture, unified customer profiles and automated email and workflow orchestration, reflecting standard Marketing Automation,Customer Data Platform functional patterns. Configuration included behavioral tagging, audience segmentation and campaign template setup to support repeatable guest engagement flows.
Operational coverage targeted the marketing and guest acquisition functions of the Denmark based leisure and hospitality operator, scaled to the company size of 108 employees. Deployment was website focused, with on page instrumentation and centralized profile management driving marketing operations rather than broader ERP or POS changes.
Governance and operational controls concentrated on consent capture and profile lifecycle management to align with regional data privacy expectations, and rollout work included script configuration, template governance and training for marketing staff. The narrative centers on a web first implementation of MarketingPlatform for Marketing Automation,Customer Data Platform capabilities at Ab Catering Aalborg in 2022.
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Ab Catering Kobenhavn | Distribution | 350 | $37M | Denmark | MarketingPlatform | MarketingPlatform | Marketing Automation,Customer Data Platform | 2022 | n/a |
In 2022, Ab Catering Kobenhavn implemented MarketingPlatform on their website to capture first party behavioral data and centralize customer profiles. The deployment leverages MarketingPlatform capabilities aligned to Marketing Automation,Customer Data Platform, ingesting site events from ordering and product pages to populate unified contact records and behavioral audiences. The implementation is scoped to marketing and customer experience functions within the Denmark-based distribution operation and supports online ordering and customer engagement workflows across the organization of about 350 employees.
Configuration emphasis in MarketingPlatform included contact profile unification, audience segmentation, campaign orchestration, and on-site personalization modules typical of Marketing Automation,Customer Data Platform solutions. Data capture is driven by site-level tagging and event streams that feed segmentation and lifecycle automation, enabling automated on-site personalization and campaign triggers. Governance was organized under marketing operations with controls for consent capture and data retention settings, and rollouts were phased to prioritize ordering pages and post-purchase communication touchpoints. The narrative centers on MarketingPlatform as the primary application for customer data capture and automated marketing execution at Ab Catering Kobenhavn.
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Leisure and Hospitality | 90 | $10M | Denmark | MarketingPlatform | MarketingPlatform | Marketing Automation,Customer Data Platform | 2022 | n/a |
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Professional Services | 150 | $20M | Denmark | MarketingPlatform | MarketingPlatform | Marketing Automation,Customer Data Platform | 2017 | n/a |
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Professional Services | 30 | $3M | Greece | MarketingPlatform | MarketingPlatform | Marketing Automation,Customer Data Platform | 2019 | n/a |
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Utilities | 25 | $17M | Denmark | MarketingPlatform | MarketingPlatform | Marketing Automation,Customer Data Platform | 2022 | n/a |
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Retail | 1900 | $1.3B | Finland | MarketingPlatform | MarketingPlatform | Marketing Automation,Customer Data Platform | 2017 | n/a |
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Banking and Financial Services | 10 | $2M | Vietnam | MarketingPlatform | MarketingPlatform | Marketing Automation,Customer Data Platform | 2016 | n/a |
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Distribution | 150 | $3M | Denmark | MarketingPlatform | MarketingPlatform | Marketing Automation,Customer Data Platform | 2019 | n/a |
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Buyer Intent: Companies Evaluating MarketingPlatform
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