Ab Catering Kobenhavn Technographics
Ab Catering Kobenhavn Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Ab Catering Kobenhavn and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 350 Ab Catering Kobenhavn employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ab Catering Kobenhavn has purchased the following applications: Microsoft 365 for Collaboration in 2020, MarketingPlatform for Marketing Automation, Customer Data Platform in 2022, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ab Catering Kobenhavn is running and its propensity to invest more and deepen its relationship with Microsoft , MarketingPlatform or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ab Catering Kobenhavn revenues, which have grown to $37.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ab Catering Kobenhavn intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Ab Catering Kobenhavn Tech Stack and Enterprise Applications
Ab Catering Kobenhavn Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Ab Catering Kobenhavn deployed Microsoft 365 to support Collaboration across its Denmark operations. The Microsoft 365 deployment is a cloud-hosted tenant implementation and is surfaced on the company website, indicating public-facing use of Microsoft 365 services alongside internal user access.
Configuration emphasized core Collaboration capabilities, including email and calendaring, document libraries and intranet sites, and real-time meetings and chat, consistent with Microsoft 365 functionality. Identity and access controls were handled through the Microsoft identity stack to govern employee authentication and conditional access in a centralized tenant.
The deployment supports business functions such as operations, sales, finance, and corporate administration by centralizing group communication, document management, and collaboration workflows. Ab Catering Kobenhavn Microsoft 365 Collaboration is used to coordinate distribution logistics and internal coordination across its approximately 350 employees.
Governance was structured around centralized tenant administration with IT managing user accounts, access policies, and content sharing during rollout to the workforce. The presence of Microsoft 365 on the public website indicates integration of Microsoft 365 services into external touchpoints while core collaboration capabilities are delivered via the cloud-hosted Microsoft 365 application.
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Collaboration | Collaboration |
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2020 | 2020 |
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Ab Catering Kobenhavn CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MarketingPlatform | Legacy | MarketingPlatform | Marketing Automation, Customer Data Platform | CRM | n/a | 2022 | 2022 |
In 2022, Ab Catering Kobenhavn implemented MarketingPlatform on their website to capture first party behavioral data and centralize customer profiles. The deployment leverages MarketingPlatform capabilities aligned to Marketing Automation,Customer Data Platform, ingesting site events from ordering and product pages to populate unified contact records and behavioral audiences. The implementation is scoped to marketing and customer experience functions within the Denmark-based distribution operation and supports online ordering and customer engagement workflows across the organization of about 350 employees.
Configuration emphasis in MarketingPlatform included contact profile unification, audience segmentation, campaign orchestration, and on-site personalization modules typical of Marketing Automation,Customer Data Platform solutions. Data capture is driven by site-level tagging and event streams that feed segmentation and lifecycle automation, enabling automated on-site personalization and campaign triggers. Governance was organized under marketing operations with controls for consent capture and data retention settings, and rollouts were phased to prioritize ordering pages and post-purchase communication touchpoints. The narrative centers on MarketingPlatform as the primary application for customer data capture and automated marketing execution at Ab Catering Kobenhavn.
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Marketing Automation, Customer Data Platform | CRM |
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2022 | 2022 |
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Ab Catering Kobenhavn IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2020 | 2020 |
In 2020, Ab Catering Kobenhavn deployed Microsoft Azure Cloud Services to host its public website and associated web applications. The implementation is categorized under Application Hosting and Computing Services, with Microsoft Azure Cloud Services used as the primary cloud hosting and compute platform for web presence and online asset delivery.
The implementation focuses on cloud-hosted web front end and platform-managed compute and storage capabilities, leveraging managed services for scalable compute, object storage for static assets, TLS termination and platform load balancing. Standard application hosting features such as auto-scaling, platform patching and managed orchestration are implied by the use of Microsoft Azure Cloud Services as the application hosting plane.
Operational responsibility remains with the company IT and web operations teams in Denmark, supporting marketing and customer-facing e-commerce functions on the site. Governance practices align with centralized cloud resource management and access controls to manage the Application Hosting and Computing Services footprint for the website.
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IT Decision Makers and Key Stakeholders at Ab Catering Kobenhavn
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Apps Being Evaluated by Ab Catering Kobenhavn Executives
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