Ab Catering Kobenhavn Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Ab Catering Kobenhavn and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 350 Ab Catering Kobenhavn employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ab Catering Kobenhavn has purchased the following applications: Microsoft 365 for Collaboration in 2020, MarketingPlatform for Marketing Automation, Customer Data Platform in 2022, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ab Catering Kobenhavn is running and its propensity to invest more and deepen its relationship with Microsoft , MarketingPlatform or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ab Catering Kobenhavn revenues, which have grown to $37.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ab Catering Kobenhavn intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
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Collaboration | Collaboration |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MarketingPlatform | Legacy | MarketingPlatform | Marketing Automation, Customer Data Platform | CRM | n/a | 2022 | 2022 |
In 2022, Ab Catering Kobenhavn implemented MarketingPlatform on their website to capture first party behavioral data and centralize customer profiles. The deployment leverages MarketingPlatform capabilities aligned to Marketing Automation,Customer Data Platform, ingesting site events from ordering and product pages to populate unified contact records and behavioral audiences. The implementation is scoped to marketing and customer experience functions within the Denmark-based distribution operation and supports online ordering and customer engagement workflows across the organization of about 350 employees.
Configuration emphasis in MarketingPlatform included contact profile unification, audience segmentation, campaign orchestration, and on-site personalization modules typical of Marketing Automation,Customer Data Platform solutions. Data capture is driven by site-level tagging and event streams that feed segmentation and lifecycle automation, enabling automated on-site personalization and campaign triggers. Governance was organized under marketing operations with controls for consent capture and data retention settings, and rollouts were phased to prioritize ordering pages and post-purchase communication touchpoints. The narrative centers on MarketingPlatform as the primary application for customer data capture and automated marketing execution at Ab Catering Kobenhavn.
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Marketing Automation, Customer Data Platform | CRM |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2020 | 2020 |
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