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Ab Catering Kobenhavn Data, Technology Stack, and Enterprise Applications
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2020 2020
Collaboration Collaboration 2020 2020
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
MarketingPlatform Legacy MarketingPlatform Marketing Automation, Customer Data Platform CRM n/a 2022 2022
In 2022, Ab Catering Kobenhavn implemented MarketingPlatform on their website to capture first party behavioral data and centralize customer profiles. The deployment leverages MarketingPlatform capabilities aligned to Marketing Automation,Customer Data Platform, ingesting site events from ordering and product pages to populate unified contact records and behavioral audiences. The implementation is scoped to marketing and customer experience functions within the Denmark-based distribution operation and supports online ordering and customer engagement workflows across the organization of about 350 employees. Configuration emphasis in MarketingPlatform included contact profile unification, audience segmentation, campaign orchestration, and on-site personalization modules typical of Marketing Automation,Customer Data Platform solutions. Data capture is driven by site-level tagging and event streams that feed segmentation and lifecycle automation, enabling automated on-site personalization and campaign triggers. Governance was organized under marketing operations with controls for consent capture and data retention settings, and rollouts were phased to prioritize ordering pages and post-purchase communication touchpoints. The narrative centers on MarketingPlatform as the primary application for customer data capture and automated marketing execution at Ab Catering Kobenhavn.
Marketing Automation, Customer Data Platform CRM 2022 2022
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft Azure Cloud Services Application Hosting and Computing Services IaaS n/a 2020 2020
IT Decision Makers and Key Stakeholders at Ab Catering Kobenhavn
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Ab Catering Kobenhavn Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Ab Catering Kobenhavn Technographics

Ab Catering Kobenhavn is a Distribution organization based in Denmark, with around 350 employees and annual revenues of $37.0 million.

Ab Catering Kobenhavn operates a diverse technology stack with applications such as Microsoft 365, MarketingPlatform and Microsoft Azure Cloud Services, covering areas like Collaboration, Marketing Automation, Customer Data Platform and Application Hosting and Computing Services.

Ab Catering Kobenhavn has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft and MarketingPlatform.

Ab Catering Kobenhavn recently adopted applications including MarketingPlatform in 2022, MarketingPlatform in 2022 and Microsoft 365 in 2020, highlighting its ongoing modernization strategy.

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Our research team continuously updates Ab Catering Kobenhavn’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

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