Attleboro, 2703, MA,
United States
Abbott-Action Packaging Technographics
Abbott-Action Packaging Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Abbott-Action Packaging and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Abbott-Action Packaging employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Abbott-Action Packaging has purchased the following applications: Microsoft 365 for Collaboration in 2018, WooCommerce for eCommerce in 2020, Zoominfo Platform for Account Based Marketing in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Abbott-Action Packaging is running and its propensity to invest more and deepen its relationship with Microsoft , Automattic , Zoominfo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Abbott-Action Packaging revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Abbott-Action Packaging intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Abbott-Action Packaging Tech Stack and Enterprise Applications
Abbott-Action Packaging Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Abbott-Action Packaging implemented Microsoft 365. The deployment is categorized as Collaboration and the company surfaces Microsoft 365 capabilities on its public website. Abbott-Action Packaging, a 100-employee professional services firm, uses the platform to centralize core collaboration and productivity workflows.
The implementation emphasizes standard Microsoft 365 functional modules, including Exchange Online for corporate email, SharePoint Online and OneDrive for document management and file sharing, Microsoft Teams for real-time collaboration and meetings, and Office authoring applications for knowledge work. Tenant-level administration provides centralized identity and access controls, role-based permissions and mailbox governance to manage user entitlements and external sharing. Configuration and automation focus on shared site governance, document versioning and team collaboration patterns typical of Collaboration deployments.
Operational coverage targets corporate staff across sales, operations and administrative functions, with email, document lifecycle and meeting workflows routed through Microsoft 365. Governance is implemented through tenant administrative policies, mailbox and sharing rules, and site-level permissioning to control collaboration and external access. This positions Abbott-Action Packaging to use Microsoft 365 for primary business functions of collaboration, email and document management.
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Abbott-Action Packaging eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2020 | 2020 |
In 2020, Abbott-Action Packaging implemented WooCommerce as its eCommerce solution on its public WordPress website. The deployment embeds WooCommerce to provide a customer-facing storefront, product catalog, shopping cart and checkout, and back-office order management for online sales.
Configuration focused on core WooCommerce modules and common eCommerce capabilities, including product and SKU management, variant and inventory controls, pricing and coupon rules, tax and shipping calculation, customer account management, and native order reporting. The implementation leverages WooCommerce administration within the site to manage product data, pricing, and fulfillment workflows consistent with typical eCommerce operational patterns.
Operational scope centers on sales and customer-facing functions on the website, with order processing and fulfillment workflows routed to the companys operations and service teams. Governance is implemented through site-level administration and content management controls in WordPress, aligning product data stewardship and storefront updates with marketing and operations responsibilities.
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Abbott-Action Packaging CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2022 | 2022 |
In 2022, Abbott-Action Packaging implemented Zoominfo Platform as its Account Based Marketing solution. The Zoominfo Platform is instrumented on their website to provide account identification and on-page visitor enrichment, delivering company and contact data, account targeting capabilities, and intent signals commonly used in Account Based Marketing workflows. Deployment is focused on web-based data capture and enrichment tied directly to inbound lead flows.
Operational ownership sits with marketing and sales teams, who use Zoominfo Platform data to enrich inbound leads, prioritize targeted accounts, and drive outreach sequencing. Governance changes included updating lead qualification and routing workflows to consume enriched web-sourced records and embedding Zoominfo Platform outputs into existing marketing processes at the company level.
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CRM | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Abbott-Action Packaging IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Abbott-Action Packaging CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Abbott-Action Packaging
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Apps Being Evaluated by Abbott-Action Packaging Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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