ABC
77 West 66th Street, 16th Floor,
New York, 10023, NY,
United States
New York, 10023, NY,
United States
1 212-456-7777
Media
ABC Technographics
ABC Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by ABC and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5000 ABC employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ABC has purchased the following applications: FreeWheel Demandsuite for Agency Management in 2016, Conviva for Analytics and BI in 2023, Adobe Connect for Audio Video and Web Conferencing in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ABC is running and its propensity to invest more and deepen its relationship with FreeWheel, A Comcast Company , Conviva , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ABC revenues, which have grown to $3.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ABC intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ABC Tech Stack and Enterprise Applications
ABC ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2016 | 2016 |
In 2016, ABC implemented FreeWheel Demandsuite as part of its digital advertising stack, deploying FreeWheel Demandsuite on its corporate website to support programmatic monetization and buyer-facing inventory management within the Agency Management category. ABC is a United States based media company with approximately 5,000 employees and $3.0 billion in revenue, and the implementation is focused on web properties and digital inventory operated by the company.
The deployment configures core Agency Management capabilities typical of the platform, including demand-side gateway controls, centralized inventory and ad unit cataloging, order and campaign orchestration, and operational reporting and analytics. FreeWheel Demandsuite was configured to surface demand directly to agencies and buyers, with policy and yield controls applied at the inventory and campaign level to support publisher-facing sales workflows.
Architecturally the implementation is embedded in ABCs website ad delivery path and connects the publisher supply to programmatic demand endpoints, instrumenting tag-level decisioning and server-side request routing where required by the site architecture. Integrations are oriented around the website ad delivery layer and ABCs digital ad operations stack to ensure demand signals, order statuses, and impression reporting are synchronized with on-site ad inventory.
Operationally the rollout targeted ABCs digital advertising and monetization teams and extended governance to agency account teams responsible for campaign onboarding and trafficking. Process changes emphasized centralized demand governance and standardized campaign lifecycle workflows using FreeWheel Demandsuite as the control plane for agency-driven buying and publisher yield management.
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ABC Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Conviva | Legacy | Conviva | Analytics and BI | Analytics and BI | n/a | 2023 | 2023 |
In 2023, ABC deployed Conviva as its Analytics and BI solution on its website. The Conviva deployment centralizes real-time viewer telemetry and site-level engagement metrics, positioning ABC Conviva Analytics and BI within audience measurement and digital operations workflows.
The implementation uses page level instrumentation and player side data capture to collect session level telemetry, playback quality, buffering, and engagement events. Conviva's real-time analytics, event ingestion, session aggregation, and dashboarding capabilities were configured to support segmentation, cohort reporting, and time series views for content performance and ad engagement.
Deployment scope is focused on ABC's public website and is operated by content operations, product analytics, engineering, and ad operations teams for monitoring and troubleshooting. Data outputs are surfaced through Conviva dashboards with role based access controls and shared reporting for editorial and commercial stakeholders.
Rollout followed a phased instrumentation approach, beginning with high traffic pages and expanding across site sections, alongside an event taxonomy and measurement governance to align definitions across teams. The implementation narrative emphasizes operationalizing Conviva for ABC's audience analytics and digital operations rather than acting as an enterprise wide BI consolidation effort.
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ABC Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2018 | 2018 |
In 2018, ABC implemented Adobe Connect on its corporate website to provide web-based conferencing for its United States operations. Adobe Connect is used as an Audio Video and Web Conferencing platform supporting virtual meetings, webinars, and synchronous employee and partner training for the media company.
The deployment leverages Adobe Connect meeting rooms and persistent session capabilities, with typical functional modules including screen sharing, multi participant audio and video, session recording, breakout room facilitation, polling, and attendee registration workflows. Adobe Connect is configured for browser based access from the website, enabling branded entry points and recorded content delivery tied to public and internal pages.
Operational coverage is focused on corporate communications, virtual events, training, and external facing demos, with deployment patterns consistent with centralized administration, role based host and presenter controls, and library management for recorded sessions. Governance is managed through administrator provisioning and meeting template standards to standardize event setup and attendee workflows.
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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ABC Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2021 | 2021 |
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ABC CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Engagement, Customer Loyalty | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Listing Management | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2021 | 2021 |
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ABC ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2014 | 2014 |
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Application Performance Management | ITSM |
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2019 | 2019 |
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IT Service Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2021 | 2021 |
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ABC TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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ABC IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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ABC CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Sockets Layer (SSL) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at ABC
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by ABC Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from ABC IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the ABC digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD ABC Technographics
ABC is a Media organization based in United States,
with around 5000 employees and annual revenues of $3.00 billion.
ABC operates a diverse technology stack with applications such as
FreeWheel Demandsuite, Conviva and Adobe Connect,
covering areas like Agency Management, Analytics and BI and Audio Video and Web Conferencing.
ABC has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as FreeWheel, A Comcast Company, Conviva and Adobe Systems.
ABC recently adopted applications including
Conviva in 2023, PubMatic in 2023 and Index Exchange in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of ABC’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates ABC’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete ABC technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.