New York, 10023, NY,
United States
ABC Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by ABC and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5000 ABC employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ABC has purchased the following applications: FreeWheel Demandsuite for Agency Management in 2016, Conviva for Analytics and BI in 2023, Adobe Connect for Audio Video and Web Conferencing in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ABC is running and its propensity to invest more and deepen its relationship with FreeWheel, A Comcast Company , Conviva , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ABC revenues, which have grown to $3.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ABC intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2016 | 2016 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Conviva | Legacy | Conviva | Analytics and BI | Analytics and BI | n/a | 2023 | 2023 |
In 2023, ABC deployed Conviva as its Analytics and BI solution on its website. The Conviva deployment centralizes real-time viewer telemetry and site-level engagement metrics, positioning ABC Conviva Analytics and BI within audience measurement and digital operations workflows.
The implementation uses page level instrumentation and player side data capture to collect session level telemetry, playback quality, buffering, and engagement events. Conviva's real-time analytics, event ingestion, session aggregation, and dashboarding capabilities were configured to support segmentation, cohort reporting, and time series views for content performance and ad engagement.
Deployment scope is focused on ABC's public website and is operated by content operations, product analytics, engineering, and ad operations teams for monitoring and troubleshooting. Data outputs are surfaced through Conviva dashboards with role based access controls and shared reporting for editorial and commercial stakeholders.
Rollout followed a phased instrumentation approach, beginning with high traffic pages and expanding across site sections, alongside an event taxonomy and measurement governance to align definitions across teams. The implementation narrative emphasizes operationalizing Conviva for ABC's audience analytics and digital operations rather than acting as an enterprise wide BI consolidation effort.
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2018 | 2018 |
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Digital Signing | Content Management |
|
2021 | 2021 |
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Web Content Management | Content Management |
|
2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Customer Engagement, Customer Loyalty | CRM |
|
2021 | 2021 |
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Customer Experience | CRM |
|
2018 | 2018 |
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Data Management Platform | CRM |
|
2015 | 2015 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Listing Management | CRM |
|
2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
|
2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2014 | 2014 |
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Application Performance Management | ITSM |
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2019 | 2019 |
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IT Service Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
|
2021 | 2021 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
|
2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Secure Sockets Layer (SSL) | CyberSecurity |
|
2021 | 2021 |
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