Abena Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Abena and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1300 Abena employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Abena has purchased the following applications: Microsoft Dynamics AX for ERP Financial in 2011, Dynamicweb CMS for Web Content Management in 2003, SugarCRM for Customer Experience, CRM in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Abena is running and its propensity to invest more and deepen its relationship with Microsoft , Dynamicweb Software , SugarCRM or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Abena revenues, which have grown to $300.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Abena intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics AX | ERP Financial | ERP Financial Management | n/a | 2011 | 2011 |
In 2011, Abena implemented Microsoft Dynamics AX as an ERP Financial application. The Microsoft Dynamics AX2009 deployment concentrated on Abena A/S in Aabenraa and extended across Abena Danish companies, with a shared project deployment into Abena operations in Norway.
The implementation covered core ERP Financial capabilities typical for the category, including general ledger, accounts payable, accounts receivable, procurement, and inventory valuation workflows. Configuration work emphasized SKU-centric inventory and product costing processes to align record structures with the concurrent Product Information Management initiative for centralized Abena SKU information.
The AX rollout was executed alongside parallel IT projects such as CRM selection and a new payroll system for 900 employees, creating coordination requirements for master data, go live sequencing, and cutover between finance, HR payroll, and marketing PIM teams. Operational coverage focused on finance, procurement, inventory management, and coordinated touchpoints with HR and marketing across Danish and Norwegian legal entities.
Governance relied on internal project managers and internal consultants who served as project manager and internal consultant during analysis, selection, and phased rollout activities. Shared project leadership governed the country rollouts, and project activities included selection analysis for a new service desk to support ongoing IT and marketing operations.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Dynamicweb Software | Legacy | Dynamicweb CMS | Web Content Management | Content Management | n/a | 2003 | 2003 |
In 2003, Abena implemented Dynamicweb CMS to manage its corporate website. Dynamicweb CMS is the primary Web Content Management platform for Abena's public website, providing centralized content delivery and template management for product and marketing pages. The Application Dynamicweb CMS is used to author, stage, and publish site content, aligning the software with Abena's digital experience responsibilities.
The implementation uses typical Web Content Management capabilities including template driven page construction, multilingual content support, digital asset management, SEO controls, and scheduled publishing to support editorial operations. Governance is organized around centralized editorial roles and workflow approvals, bringing content lifecycle management and release coordination under the marketing and product management functions. Operational scope is the Abena website, with the system serving content authors and web managers responsible for the public site.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SugarCRM | Legacy | SugarCRM | Customer Experience, CRM | CRM | n/a | 2012 | 2012 |
Abena implemented SugarCRM in 2012 to centralize customer relationship management and to deliver a personalized user experience. The deployment emphasized Customer Experience,CRM capabilities, with configuration work focused on contact management, activity tracking, and configurable case workflows aligned to professional services processes. SugarCRM was designed and formatted to create a personalized system for Abena, with UI and workflow customization to reflect regional and role differences.
In North America the SugarCRM instance is integrated with Sage MAS 90 and Star Ship, and it processes and tracks all orders through that order management chain. Integrations operate at the data and process layer to synchronize order status and shipping details between SugarCRM and Sage MAS 90 and Star Ship. Operational coverage centers on sales, order management, and customer service functions across Abena's North America operations, supported by configuration-driven workflows and role-based access governance to maintain consistency and data integrity.
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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