Edinburgh, EH2 2LL,
United Kingdom
Aberdeen Group Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Aberdeen Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4409 Aberdeen Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Aberdeen Group has purchased the following applications: Workday Recruiting for Recruiting, Applicant Tracking System in 2025, Hedera Hashgraph DLT for Blockchain Platform in 2023, Slack Connect for Collaboration in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Aberdeen Group is running and its propensity to invest more and deepen its relationship with Workday , Hedera , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Aberdeen Group revenues, which have grown to $2.03 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Aberdeen Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday Recruiting | Recruiting, Applicant Tracking System | HCM | n/a | 2025 | 2025 |
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Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Hedera | Legacy | Hedera Hashgraph DLT | Blockchain Platform | Blockchain | n/a | 2023 | 2023 |
In 2023, Aberdeen Group implemented Hedera Hashgraph DLT to tokenize a portion of its money market fund range, including initial issuance against the Lux Sterling money market fund. The deployment uses Hedera Hashgraph DLT as a Blockchain Platform to enable fractional ownership and broaden investor access across retail and institutional segments.
The implementation leverages Hedera Token Service and Hedera Consensus Service as primary functional modules. Hedera Token Service is used to mint, burn, manage ownership, and facilitate token transfers representing fund shares, and to support the regulatory compliance features required by the asset management team. Hedera Consensus Service provides tamper proof transaction ordering and finality for each token action, ensuring immutable records of ownership and dividend events.
Architecturally the solution sits on the Hedera public network using the hashgraph consensus mechanism to achieve high throughput and low transaction cost, supporting near instant settlements necessary for fund redemptions and dividend reinvestment. The deployment draws on Hedera network attributes cited by Aberdeen Group, including scalability and asynchronous Byzantine Fault Tolerance to maintain transaction finality and resilience at scale.
Operationally the project touches fund operations, investor servicing, trading and settlement workflows, and product structuring teams, enabling fractionalized access to a share of Aberdeen Group’s 20 billion plus money market fund range. Tokenized shares are intended to enable secondary market activity via over the counter or secondary venues such as decentralized exchanges, improving liquidity and giving investors faster access to capital compared with traditional multi day settlement processes.
Governance and compliance were addressed through Aberdeen Group’s participation in the Hedera Governing Council and by adopting platform controls aligned to regulatory requirements, supporting responsible token issuance and custody practices. Outcomes articulated by Aberdeen Group include democratized access through fractional ownership, streamlined administrative processes that can lower operating frictions, enhanced transparency from immutable transaction records, and faster settlement that enables quicker dividend reinvestment.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Slack Connect | Collaboration | Collaboration | n/a | 2025 | 2025 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Management | Content Management |
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2025 | 2025 |
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Digital Signing | Content Management |
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2025 | 2025 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2025 | 2025 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2025 | 2025 |
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Tag Management | CRM |
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2025 | 2025 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2025 | 2025 |
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Governance, Risk and Compliance | TRM |
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2025 | 2025 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2025 | 2025 |
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Application Hosting and Computing Services | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2025 | 2025 |
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