Aberdeen, AB10 1QS,
United Kingdom
Aberdeen Performing Arts Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Aberdeen Performing Arts and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Aberdeen Performing Arts employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Aberdeen Performing Arts has purchased the following applications: Spektrix Marketing for Account Based Marketing in 2018, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2014, PeopleHR Core HR for Core HR in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Aberdeen Performing Arts is running and its propensity to invest more and deepen its relationship with Spektrix , Microsoft , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Aberdeen Performing Arts revenues, which have grown to $18.4 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Aberdeen Performing Arts intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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| Spektrix | Legacy | Spektrix Marketing | Account Based Marketing | CRM | n/a | 2018 | 2018 | In 2018 Aberdeen Performing Arts implemented Spektrix Marketing on their website to enable targeted audience engagement and campaign orchestration. Aberdeen Performing Arts implemented Spektrix Marketing as an Account Based Marketing solution aligned with venue marketing and box office functions, embedding the application into online event listings and on-site engagement flows. Spektrix Marketing was configured to support audience segmentation, campaign orchestration, email personalization, web tracking, and dynamic on-site content tied to the event catalog. Configuration work emphasized mapping website behavior and purchase intent signals into persistent audience segments, automating list management and sequential campaign flows to support targeted outreach and donor or patron reengagement. Operational scope included marketing and box office teams, with rollout focused on web channels and audience data processes. Governance centered on segment ownership and consent management, and operational training concentrated on campaign creation, segmentation, and use of Spektrix Marketing analytics for monitoring audience-level engagement. | |
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Customer Engagement | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2014 | 2014 | ||
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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| The Access Group | Legacy | PeopleHR Core HR | Core HR | HCM | n/a | 2021 | 2021 | In 2021 Aberdeen Performing Arts deployed PeopleHR Core HR to manage Core HR responsibilities for its human resources operations. The PeopleHR Core HR instance is published on the organisation's public HR portal at https://aberdeenperformingarts.peoplehr.net, providing direct web access for employees and managers through the Aberdeen Performing Arts website. The implementation emphasizes centralized employee master records, absence and holiday tracking, configurable approval workflows, onboarding checklists, and employee self-service, capabilities that align with PeopleHR Core HR. Configuration was sized for the organisation's workforce of roughly 200 employees and structured to support HR administration and manager-level approvals across departments that interact with the HR function. The deployment is web-accessible and embedded into the public site to simplify access and reduce administrative overhead for HR administrators. Governance is maintained by the internal HR function, which manages user provisioning, role based permissions, and standard HR workflows, while the PeopleHR Core HR application serves as the authoritative system of record for Core HR data in the United Kingdom. | |
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Payroll | HCM |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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