Ablue Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Ablue and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Ablue employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ablue has purchased the following applications: FreeWheel Demandsuite for Agency Management in 2023, Channel for Chatbots and Conversational AI in 2022, Plateer Groobee for Personalization and Product Recommendations in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ablue is running and its propensity to invest more and deepen its relationship with FreeWheel, A Comcast Company , Channel , Plateer or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ablue revenues, which have grown to $1.1 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ablue intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2023 | 2023 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Channel | Legacy | Channel | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, Ablue deployed Channel on its public website to provide a conversational customer interface. Channel, categorized as Chatbots and Conversational AI, functions as the primary web chat layer for inbound customer and prospect interactions on https://www.ablue.kr/. The implementation is lightweight and web-first, embedded as a chat widget that surfaces automated conversational flows and form-based lead capture for a small manufacturing firm with ten employees. The deployment scope is limited to the corporate website and customer-facing sales and support touchpoints.
Configuration emphasized canonical conversation scripts, intent-based response trees, and handoff paths to internal staff, with Channel delivering automated responses and escalation routing to Ablue personnel. Operational governance is internal, with core staff managing conversation content, session logs, and access controls inside the Channel administrative console, and updates rolled out iteratively without an external implementation partner. The Channel application supports message history and basic operational telemetry typical of Chatbots and Conversational AI, enabling Ablue to centralize web inquiry handling within the Channel platform.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Plateer | Legacy | Plateer Groobee | Personalization and Product Recommendations | eCommerce | n/a | 2022 | 2022 |
In 2022, Ablue implemented Plateer Groobee to enable on-site product discovery and tailored merchandising. Ablue deployed Plateer Groobee to provide Personalization and Product Recommendations on its public e-commerce website, directly supporting merchandising, marketing, and online sales functions.
The implementation leverages Plateer Groobee’s recommendation engine and personalization capabilities to deliver context-aware recommendation widgets and targeted product lists, configured through rule-based campaigns and behavioral segmentation. Integration is focused on the web storefront and the company product catalog, using client-side embedding and API-driven feed synchronization to surface recommendations within product listings, product detail pages, and cart contexts. Operational ownership is assigned to e-commerce and marketing teams for campaign configuration, personalization rule management, and experiment controls, with analytics instrumentation feeding reporting for iterative tuning.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics, Data Management Platform | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2018 | 2018 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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