Portland, 97232, OR,
United States
Above The Fray Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Above The Fray and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 51 Above The Fray employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Above The Fray has purchased the following applications: Webeyez for Analytics and BI in 2025, Google Workspace (Formerly Google G-Suite) for Collaboration in 2019, Lucky Orange for Marketing Analytics in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Above The Fray is running and its propensity to invest more and deepen its relationship with Webeyez , Google , Lucky Orange or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Above The Fray revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Above The Fray intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Webeyez | Legacy | Webeyez | Analytics and BI | Analytics and BI | n/a | 2025 | 2025 |
In 2025, Above The Fray implemented Webeyez on their website as a centralized analytics deployment within the Analytics and BI category. The implementation focused on instrumenting public web pages to collect behavioral and performance telemetry, bringing website event streams into a single Webeyez instance for use across the organization.
Configuration work emphasized web instrumentation, event tracking, and delivery of role specific dashboards, reflecting capabilities typical of Analytics and BI platforms. Webeyez was provisioned to support real time monitoring and configurable visualizations that serve marketing and product decision workflows.
Operational coverage is scoped to the company website and the United States based marketing, product, and client experience teams, with analytics access routed to those business functions. The deployment architecture centers on a web tagging and data ingestion layer feeding Webeyez hosted analytics and dashboarding components.
Governance activity included establishing data ownership, access controls, and reporting cadences to maintain tagging consistency and analytic reliability. Above The Fray uses Webeyez to formalize website analytics workflows and centralize web performance and user journey visibility under an Analytics and BI practice.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Lucky Orange | Legacy | Lucky Orange | Marketing Analytics | CRM | n/a | 2020 | 2020 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2024 | 2024 |
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Marketing Automation, Sales Engagement | CRM |
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2025 | 2025 |
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Tag Management | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2024 | 2024 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2024 | 2024 |
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