Bangkok, 10110,
Thailand
Absolute Hotel Services Group Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Absolute Hotel Services Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 Absolute Hotel Services Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Absolute Hotel Services Group has purchased the following applications: Google Cloud Platform (GCP) for Application Hosting and Computing Services in 2023, Sentry for Application Performance Management in 2022, Oracle OPERA Cloud PMS for Hotel Property Management in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Absolute Hotel Services Group is running and its propensity to invest more and deepen its relationship with Google , Wix.com , Functional Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Absolute Hotel Services Group revenues, which have grown to $120.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Absolute Hotel Services Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Legacy | Google Cloud Platform (GCP) | Application Hosting and Computing Services | IaaS | n/a | 2023 | 2023 | |||
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Functional Software | Legacy | Sentry | Application Performance Management | ITSM | n/a | 2022 | 2022 |
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle OPERA Cloud PMS | Hotel Property Management | ERP Services and Operations | n/a | 2025 | 2025 | In 2025, Absolute Hotel Services Group implemented Oracle OPERA Cloud PMS for Hotel Property Management to consolidate core hotel functions and operational workflows. The deployment leverages the composable, cloud native OPERA Cloud platform with embedded AI workflows to support reservations, guest engagement, revenue merchandising, and staff task automation across property operations. The implementation includes OPERA Cloud Central to unify reservations, sales, loyalty, and distribution within a single interface, and OPERA Cloud Mobile to enable staff to manage reservation details, room status updates, and interactive task management for housekeeping and maintenance using progressive web application technology. Oracle OPERA Guest Engagement and Merchandising powered by Nor1 PRIME was configured within the check in and reservation flows to present real time personalized upsell offers and merchandising opportunities. Integrations implemented as part of the OPERA Cloud deployment include an OPERA Cloud integration with Simphony to surface unified guest profiles, dining preferences, and loyalty data to F and B staff, and an integration with GloriaFood to enable guest digital ordering with room charge posting. Operational scope covers front office, housekeeping, food and beverage, sales and revenue management, and loyalty operations, aligning application workflows with daily hotel services and guest facing touch points. Governance and operational change focused on centralizing enterprise functions to reduce duplicated effort and provide corporate and regional teams with real time operational and commercial data for decision making. Oracle reported broad platform level adoption trends and outcomes for OPERA Cloud, including industry level increases in properties using OPERA Cloud, OPERA Cloud Central expansion, and platform results such as almost 300 million dollars in guest upsell demand generated through Guest Engagement and Merchandising and a reported 20 percent uplift in upsell revenue where AI merchandising was embedded in the check in path. | |
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Point Of Sale | ERP Services and Operations |
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2025 | 2025 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Web Content Management | Content Management |
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2022 | 2022 |
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