Academy Sports & Outdoors
1800 North Mason Road,
Katy, 77449, TX,
United States
Katy, 77449, TX,
United States
1 120-639-5040
Retail
Academy Sports & Outdoors Technographics
Academy Sports & Outdoors Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Academy Sports & Outdoors and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 11006 Academy Sports & Outdoors employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Academy Sports & Outdoors has purchased the following applications: MicroStrategy ONE Analytics for Analytics and BI in 2010, Rackspace Cloud for Application Hosting and Computing Services in 2019, Dynatrace Ruxit for Application Performance Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Academy Sports & Outdoors is running and its propensity to invest more and deepen its relationship with MicroStrategy , Microsoft , Rackspace Technology or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Academy Sports & Outdoors revenues, which have grown to $6.77 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Academy Sports & Outdoors intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Academy Sports & Outdoors Data, Technology Stack, and Enterprise Applications
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MicroStrategy | Legacy | MicroStrategy ONE Analytics | Analytics and BI | Analytics and BI | n/a | 2010 | 2018 |
In 2010, Academy Sports & Outdoors deployed MicroStrategy ONE Analytics in an initiative aligned to the Analytics and BI category. The implementation targeted enterprise reporting and analytics needs for retail functions, with a focus on merchandising, finance, supply chain analytics, store operations, and e-commerce business users.
MicroStrategy ONE Analytics was configured to deliver centralized dashboards, enterprise reporting, ad hoc analysis and self-service BI capabilities, leveraging OLAP style analytical models and scorecarding for operational KPIs. The deployment emphasized role-based dashboards for corporate analysts and operational managers, and included mobile analytics capabilities consistent with the MicroStrategy product family.
Integrations were organized to consolidate transactional feeds from point-of-sale, inventory management, ERP and e-commerce systems into a unified analytics layer for cross-functional reporting. MicroStrategy Mobile capabilities are documented in a contemporaneous implementation by Alloso Technologies, where MicroStrategy Mobile provided hotel general managers with real-time P and L budgets, revenue segments, expense detail and links to guest reviews, illustrating the platform's ability to surface operational data to mobile users.
Governance for the rollout followed a centralized data model and analytics stewardship approach, with phased rollouts to corporate reporting teams and store-level operational users to standardize metrics and access. Data model governance, scheduled ETL processes and role-based access controls framed operational ownership and workflow changes for analytics consumption across Academy Sports & Outdoors.
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Analytics and BI | Analytics and BI |
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2014 | 2018 |
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Analytics and BI | Analytics and BI |
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2013 | 2018 |
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Data Warehouse | Analytics and BI |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rackspace Technology | Legacy | Rackspace Cloud | Application Hosting and Computing Services | IaaS | n/a | 2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Data Warehouse Appliance | IaaS |
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2018 | 2018 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Dynatrace | Legacy | Dynatrace Ruxit | Application Performance Management | ITSM | n/a | 2020 | 2020 |
In 2020 Academy Sports & Outdoors implemented Dynatrace Ruxit as its Application Performance Management solution for monitoring its public website. The deployment centered on providing full stack visibility across the ecommerce web estate, aligning Application Performance Management with digital commerce operations and web engineering teams.
Dynatrace Ruxit was configured to deliver standard APM capabilities including real user monitoring for front end performance, automated topology mapping to visualize service dependencies, transaction tracing for slow requests, and code level diagnostics for backend services. Configuration emphasized continuous instrumentation and centralized dashboards for anomaly detection and event correlation, using the Dynatrace Ruxit platform to surface root cause signals and actionable diagnostics.
Operational coverage focused on the website and associated application tiers, with instrumentation standards applied to web development and operations groups. Governance and workflows were organized around a centralized observability practice, including alerting thresholds and incident escalation paths, to integrate performance telemetry into engineering and operations processes.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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BackGround Screening | HCM |
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2018 | 2018 |
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Core HR | HCM |
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2013 | 2013 |
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Employee Experience | HCM |
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2018 | 2018 |
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Recruiting, Applicant Tracking System | HCM |
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2014 | 2014 |
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Time and Attendance | HCM |
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2013 | 2013 |
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Workforce Management | HCM |
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2014 | 2014 |
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Workforce Management | HCM |
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2020 | 2020 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Business Process Management | ERP Services and Operations |
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2014 | 2014 |
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Retail Management | ERP Services and Operations |
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2019 | 2019 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Analytics | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2011 | 2011 |
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eCommerce | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2015 | 2015 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Shipping Management | eCommerce |
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2016 | 2016 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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ERP Financial | ERP Financial Management |
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2019 | 2019 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Procurement | Procurement |
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2011 | 2012 |
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Supplier Relationship Management | Procurement |
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2011 | 2011 |
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IT Decision Makers and Key Stakeholders at Academy Sports & Outdoors
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Academy Sports & Outdoors Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Academy Sports & Outdoors Technographics
Academy Sports & Outdoors is a Retail organization based in United States,
with around 11006 employees and annual revenues of $6.77 billion.
Academy Sports & Outdoors operates a diverse technology stack with applications such as
MicroStrategy ONE Analytics, Rackspace Cloud and Dynatrace Ruxit,
covering areas like Analytics and BI, Application Hosting and Computing Services and Application Performance Management.
Academy Sports & Outdoors has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as MicroStrategy, Rackspace Technology and Dynatrace.
Academy Sports & Outdoors recently adopted applications including
Listrak in 2021, Impact Partnership Cloud in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Academy Sports & Outdoors’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Academy Sports & Outdoors’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Academy Sports & Outdoors technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.