Accor
82, rue Henri-Farman CS 20077 Issy-les-Moulineaux,
Paris, 92130,
France
Paris, 92130,
France
33 1 45 38 88 00
Leisure and Hospitality
Accor Technographics
Accor Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Accor and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 19982 Accor employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Accor has purchased the following applications: Infor SunSystems for ERP Financial in 2016, Phenom Talent CRM for Candidate Relationship Management in 2017, Oracle Netsuite OpenAir for Professional Services Automation in 2009 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Accor is running and its propensity to invest more and deepen its relationship with Infor , Microsoft , SAP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Accor revenues, which have grown to $6.20 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Accor intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Accor Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infor | Legacy | Infor SunSystems | ERP Financial | ERP Financial Management | n/a | 2016 | 2016 |
In 2016, Accor Group centralized a harmonisation strategy around Infor SunSystems to standardize core accounting across its global estate. The initiative targeted 39 countries and more than 500 sites under the ERP Financial program, supported by continuous technological watch and periodic upgrade projects to maintain version alignment across subsidiaries.
The implementation emphasized accounting master structures and transactional control, using Infor SunSystems for chart of accounts harmonisation, department taxonomy updates, and core general ledger processing. Work driven by the USALI project manager revised the group chart of accounts and department mappings, and the PMO coordinated required configuration and process changes in systems globally.
Integration work focused on tighter alignment between Infor SunSystems and Group Finance applications, specifically business intelligence, consolidation, and master data management platforms. The program implemented structured data model alignment and interface orchestration to ensure consistent ledger, dimension, and entity master records flowed from Infor SunSystems into consolidation and BI systems, preserving financial reporting consistency.
Governance was formalized under a central PMO with USALI stewardship, combining change control for accounting structures, release management for upgrade projects, and locally executed rollout packages for country finance teams. Accor Group Infor SunSystems ERP Financial served as the primary accounting backbone for Group Finance, enabling coordinated process changes and system configuration across regions and sites.
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ERP Financial | ERP Financial Management |
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2018 | 2018 |
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Expense Management | ERP Financial Management |
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2011 | 2011 |
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Subscription and Recurring Billing | ERP Financial Management |
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2010 | 2010 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Phenom | Legacy | Phenom Talent CRM | Candidate Relationship Management | HCM | n/a | 2017 | 2017 |
In 2017 Accor Group implemented Phenom Talent CRM as its Candidate Relationship Management solution. The rollout centered on embedding Phenom People functionality directly into the Accor careers site to capture candidate profiles and manage ongoing candidate engagement on the web channel.
Phenom Talent CRM was configured to support category-aligned capabilities such as centralized candidate profiles, talent pools, segmentation, and nurture campaign orchestration. The implementation emphasized career site integration, candidate lifecycle workflows, and automated outbound engagement consistent with Candidate Relationship Management best practices.
Operational responsibility for Phenom Talent CRM sits with talent acquisition and employer brand teams, with recruitment operations managing ongoing configuration and campaign governance. The deployment focused on standardizing candidate engagement processes, defining workflow ownership for talent pools, and using the Phenom People integration on the careers portal to feed the Candidate Relationship Management system.
Governance was organized around recruitment operations and employer brand content control, enabling consistent candidate messaging and staged engagement sequences. Accor Group continued to use the Phenom People integration on its website as the primary front end for candidate capture and CRM-driven nurturing, while maintaining centralized rules for consent and candidate segmentation within Phenom Talent CRM.
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Recruiting, Applicant Tracking System | HCM |
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2014 | 2014 |
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Time Clock (Hardware) | HCM |
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2020 | 2020 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Netsuite OpenAir | Professional Services Automation | ERP Services and Operations | n/a | 2009 | 2009 |
In 2009, Accor Group implemented Oracle Netsuite OpenAir as a Professional Services Automation solution. The deployment positioned Oracle Netsuite OpenAir to provide standardized project and services management capabilities across Accor Group professional services workflows.
The implementation emphasized core Professional Services Automation modules including project management, resource scheduling, time and expense capture, billing and invoicing, project accounting, and utilization reporting. Configuration focused on centralized project templates, role based access controls, and automated time entry and approval workflows consistent with standard PSA functional patterns.
Governance changes accompanying the rollout formalized approval chains for time and expenses, introduced standardized project financial controls, and centralized service delivery processes to improve consistency across business functions such as services delivery, finance and project management. The narrative centers on system architecture and functional modules delivered by Oracle Netsuite OpenAir and their alignment to Accor Group Professional Services Automation needs.
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Travel Management | ERP Services and Operations |
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2011 | 2011 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2014 | 2014 |
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Customer Support | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2013 | 2013 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2017 | 2017 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2018 | 2018 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Treasury Management | TRM |
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2013 | 2013 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Disaster Recovery as a Service (DRaaS) | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Accor
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Accor Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Accor IT executives and key decision makers. This section highlights Accor's latest recorded technology evaluations, including Zendesk Service for Customer Support on 2026-02-03. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Accor digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Accor Technographics
Accor is a Leisure and Hospitality organization based in France,
with around 19982 employees and annual revenues of $6.20 billion.
Accor operates a diverse technology stack with applications such as
Infor SunSystems, Phenom Talent CRM and Oracle Netsuite OpenAir,
covering areas like ERP Financial, Candidate Relationship Management and Professional Services Automation.
Accor has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Infor, Phenom and Oracle.
Accor recently adopted applications including
DocuSign eSignature in 2021, OneTrust Cookie Consent in 2021 and Amazon SES in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Accor’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Accor’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Accor technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.