Acromas Insurance Company
57-63 Line Wall Road,
Gibraltar, x,
United Kingdom
Gibraltar, x,
United Kingdom
44 13 0377-1111
Insurance
Acromas Insurance Company Technographics
Acromas Insurance Company Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Acromas Insurance Company and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Acromas Insurance Company employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Acromas Insurance Company has purchased the following applications: OpenText Qfiniti for Workforce Management in 2016, Afiniti for Chatbots and Conversational AI in 2017, Tableau for Analytics and BI in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Acromas Insurance Company is running and its propensity to invest more and deepen its relationship with OpenText , Qmax , Afiniti or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Acromas Insurance Company revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Acromas Insurance Company intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Acromas Insurance Company Tech Stack and Enterprise Applications
Acromas Insurance Company HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OpenText | Legacy | OpenText Qfiniti | Workforce Management | HCM | n/a | 2016 | 2016 |
In 2016, Acromas Insurance Company implemented OpenText Qfiniti as its Workforce Management solution to centralize contact center quality monitoring and workforce operations. OpenText Qfiniti was introduced to support interaction recording management and structured quality evaluation across the company’s customer-facing voice channels.
The deployment emphasized functional modules common to Workforce Management, including interaction recording ingestion and indexing, quality monitoring and scoring workflows, configurable evaluation templates, and workforce scheduling and reporting capabilities. OpenText Qfiniti was configured to provide searchable recordings, evaluator scorecards, and operational reports to inform staffing and quality assurance activities.
Architecturally the implementation aligned with on-premises telephony integration, ingesting audio and metadata from Avaya telephony platforms CM6 with G650 and G450 gateways, Session Manager and SBCs, and Avaya Aura voicemail, while operating alongside existing voice recording systems such as Qmax, Genesys, and NICE. Integration points focused on call capture, storage, and indexed retrieval to enable quality workflows and compliance-oriented audit trails.
Operational ownership rested with voice and information technology teams, with configuration governance covering recording retention, evaluator role definitions, and standard quality forms. The rollout concentrated on embedding quality management processes into contact center operations, aligning evaluators and supervisors to the OpenText Qfiniti workflows and reporting structures.
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Workforce Management | HCM |
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2013 | 2013 |
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Acromas Insurance Company AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Afiniti | Legacy | Afiniti | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
In 2017, Acromas Insurance Company began procurement and design of Afiniti, deploying Afiniti as an AI Platform to introduce intelligent call routing across its contact centre. The Afiniti implementation was positioned to support contact centre decisioning and customer-agent pairing while aligning with the company’s broader data and insight programme.
The deployment focused on AI call routing and behavioral pairing capabilities typical of the AI Platform category, and was configured to inform contact centre operations and Next Best Action workflows. This work ran in parallel with Speech Analytics implemented via Genesys Interaction Analytics, Business Intelligence reporting in Tableau, MI automation using SSRS, Data Science tooling in R and Python, a Voice of the Customer programme using Watermelon, and a Group data lake built on Microsoft Azure and Snowflake.
Operational scope covered the contact centre and collaborated with underwriting, broking, and claims teams as part of a Data Enrichment project, linking Afiniti to the insurance value chain. Governance and rollout were controlled through the Insight Standards data governance framework and the Head of Insight & Performance, integrating call-routing decision logic with existing MI and analytics workflows and staged deployment across operational teams.
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Speech Recognition AI | AI-Powered Application |
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2016 | 2016 |
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Acromas Insurance Company Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tableau Software | Legacy | Tableau | Analytics and BI | Analytics and BI | n/a | 2016 | 2016 |
In 2016 Acromas Insurance Company implemented Tableau as its Business Intelligence platform. Tableau was positioned as the central visualization and reporting layer within an Analytics and BI initiative to consolidate insight across insurance operations.
The deployment included configuration of interactive dashboards and visual analytics in Tableau, and integration with MI automation using SSRS alongside data science workflows built with R and Python. Functional capabilities implemented encompassed operational MI, performance dashboards, claims and underwriting analytics, and ad hoc exploration for analysts, with Tableau used to standardize reporting and enable self service analytics.
Integrations described in the implementation scope included speech analytics via Genesys Interaction Analytics and a Voice of the Customer programme using Watermelon, with data consolidated into a group data lake on Microsoft Azure and Snowflake to support Next Best Action initiatives across underwriting, broking and claims. The broader architecture also referenced AI call routing from Afiniti, a product comparison tool from Defaqto, and a knowledge management system from Numero, positioning Tableau as the decision support layer over the insurance value chain.
Governance was formalized through a Data Governance framework called Insight Standards, and a bespoke staff development scheme was introduced to build analytics capability alongside centralized BI. The wider insight and continuous improvement programme referred to as Apollo was credited in the source notes with delivering over £30m of incremental EBITDA in six years, including over £4m attributed to speech analytics in its first two years, making governance and training primary operational levers in the rollout.
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Acromas Insurance Company Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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PBX, VoiP and Phone Systems | Collaboration |
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2015 | 2015 |
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Acromas Insurance Company CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Center | CRM |
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2015 | 2015 |
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Call Center | CRM |
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2015 | 2015 |
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Call Center | CRM |
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2015 | 2015 |
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Call Tracking and Recording | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Acromas Insurance Company TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Acromas Insurance Company
| First Name | Last Name | Title | Function | Department | Phone | |
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Group Chief Customer Officer | CXO | Customer Service | |
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Customer Service Manager | Manager | Customer Service | |
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Contact Centre Manager | Manager | Customer Service | |
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Head of Customer Advocacy | Director | Customer Service | |
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Customer Engagement Manager | Manager | Customer Service | |
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Customer Service Team Manager | Manager | Customer Service | |
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Customer Relations Manager | Manager | Customer Service | |
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Customer Relations Manager | Manager | Customer Service | |
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Apps Being Evaluated by Acromas Insurance Company Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Acromas Insurance Company IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Acromas Insurance Company digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Acromas Insurance Company Technographics
Acromas Insurance Company is a Insurance organization based in United Kingdom,
with around 100 employees and annual revenues of $10.0 million.
Acromas Insurance Company operates a diverse technology stack with applications such as
OpenText Qfiniti, Afiniti and Tableau,
covering areas like Workforce Management, Chatbots and Conversational AI and Analytics and BI.
Acromas Insurance Company has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as OpenText, Afiniti and Tableau Software.
Acromas Insurance Company recently adopted applications including
OneTrust CookiePro in 2020, OneTrust Cookie Consent in 2020 and Adobe Experience Cloud in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Acromas Insurance Company’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Acromas Insurance Company’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Acromas Insurance Company technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.