ActivTrades
14 Gower’s Walk,
London, E1 8PY,
United Kingdom
London, E1 8PY,
United Kingdom
44 20 7650-0500
Banking and Financial Services
ActivTrades Technographics
ActivTrades Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by ActivTrades and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 ActivTrades employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ActivTrades has purchased the following applications: Infor SunSystems for ERP Financial in 2009, Teamtailor ATS for Recruiting, Applicant Tracking System in 2022, FreeWheel Demandsuite for Agency Management in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ActivTrades is running and its propensity to invest more and deepen its relationship with Infor , Teamtailor , FreeWheel, A Comcast Company or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ActivTrades revenues, which have grown to $40.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ActivTrades intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ActivTrades Tech Stack and Enterprise Applications
ActivTrades ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infor | Legacy | Infor SunSystems | ERP Financial | ERP | n/a | 2009 | 2010 |
In 2009, ActivTrades implemented Infor SunSystems as its ERP Financial platform. The deployment concentrated on the finance function for ActivTrades in the United Kingdom, supporting centralized journal processing for invoices, expenses, and daily incoming and outgoing Purchase Ledger activity for a 250 employee financial services firm.
Infor SunSystems was configured to receive batch journal uploads for invoices and expenses and to process daily intake and outgoing Purchase Ledger journals into the SunSystems general ledger. Configuration work emphasized field mapping from source transaction records to SunSystems GL codes, batch validation and posting controls, and reconciliation workflows to align supplier and expense transactions with ledger postings. Operational governance rested with the finance and accounting teams, who managed scheduled daily uploads and maintained chart of accounts mappings to ensure consistent journal handling within Infor SunSystems.
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ActivTrades HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Teamtailor | Legacy | Teamtailor ATS | Recruiting, Applicant Tracking System | HCM | n/a | 2022 | 2022 |
In 2022, ActivTrades implemented Teamtailor ATS. Teamtailor ATS is deployed as the Recruiting,Applicant Tracking System on ActivTrades public careers pages, capturing external applications through the company website. The deployment supports Talent Acquisition and HR functions for a 250-employee, UK-based financial services firm.
Configuration centers on career site integration, job posting orchestration, candidate pipeline management and structured applicant tracking, reflecting standard Recruiting,Applicant Tracking System capabilities. Role-based access for recruiters and hiring managers along with configurable screening stages and workflow automation were implemented to centralize hiring processes and manage requisitions. Reporting and candidate data export are provisioned through the ATS, and operational governance is managed by the internal HR team overseeing recruitment workflows on the corporate site.
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ActivTrades ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2022 | 2022 |
In 2022 ActivTrades implemented FreeWheel Demandsuite as part of its Agency Management footprint and deployed the platform on its public website to centralize advertising demand workflows. The implementation is explicitly web facing, positioning FreeWheel Demandsuite to interface with site delivery paths and programmatic demand endpoints used in publisher ad operations.
FreeWheel Demandsuite was configured to provide core Agency Management capabilities including demand prioritization, campaign lifecycle controls, inventory allocation and reporting. Configuration work centered on campaign segmentation, rate card and priority rules, and the instrumentation of measurement and analytics feeds consistent with Agency Management operational patterns.
Operational coverage focuses on digital advertising and marketing functions within ActivTrades, with the system supporting ad operations for website inventory and the teams responsible for campaign setup and governance. Governance efforts emphasized role based controls for campaign approvals, standardized workflow templates for demand activation, and consolidated reporting pipelines to support campaign reconciliation and transparency.
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ActivTrades AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Chatbots and Conversational AI | AI-Powered Application |
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2011 | 2011 |
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Chatbots and Conversational AI | AI-Powered Application |
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2009 | 2009 |
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ActivTrades Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Collaboration | Collaboration |
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2022 | 2022 |
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ActivTrades CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ActivTrades PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2018 | 2018 |
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ActivTrades IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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ActivTrades CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Web Gateways (SWG) | CyberSecurity |
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2013 | 2013 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at ActivTrades
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by ActivTrades Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from ActivTrades IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the ActivTrades digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD ActivTrades Technographics
ActivTrades is a Banking and Financial Services organization based in United Kingdom,
with around 250 employees and annual revenues of $40.0 million.
ActivTrades operates a diverse technology stack with applications such as
Infor SunSystems, Teamtailor ATS and FreeWheel Demandsuite,
covering areas like ERP Financial, Recruiting, Applicant Tracking System and Agency Management.
ActivTrades has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Infor, Teamtailor and FreeWheel, A Comcast Company.
ActivTrades recently adopted applications including
Teamtailor ATS in 2022, FreeWheel Demandsuite in 2022 and Magnite (ex Rubicon Project) in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of ActivTrades’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates ActivTrades’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete ActivTrades technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.