AcuityAds Holdings Inc.
70 University Avenue,
Toronto, M5J 2M4, ON,
Canada
Toronto, M5J 2M4, ON,
Canada
1 416-218-9888
Professional Services
AcuityAds Holdings Inc. Technographics
AcuityAds Holdings Inc. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by AcuityAds Holdings Inc. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 263 AcuityAds Holdings Inc. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AcuityAds Holdings Inc. has purchased the following applications: Olark Live Chat for Chatbots and Conversational AI in 2019, Zoom for Audio Video and Web Conferencing in 2020, WooCommerce for eCommerce in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AcuityAds Holdings Inc. is running and its propensity to invest more and deepen its relationship with Olark , Zoom Video Communications , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AcuityAds Holdings Inc. revenues, which have grown to $94.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AcuityAds Holdings Inc. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AcuityAds Holdings Inc. Tech Stack and Enterprise Applications
AcuityAds Holdings Inc. AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Olark | Legacy | Olark Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, AcuityAds Holdings Inc. implemented Olark Live Chat on its public website. The deployment is a web embedded chat widget using Olark Live Chat within the Chatbots and Conversational AI category to support website visitor engagement and lead capture.
The implementation centers on the Olark Live Chat widget, delivering real time messaging, operator presence indicators, chat transcripts and canned responses to streamline web interactions. These functional capabilities align with customer engagement and support workflows, enabling live agent conversations, scripted replies, and conversation history capture for follow up.
Operational coverage focuses on the corporate website and associated web pages, with configuration and monitoring performed through the Olark Live Chat console. Governance and process control are aligned to digital customer engagement workflows, covering message routing, agent availability settings, and archival of chat transcripts for client service and sales follow up.
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AcuityAds Holdings Inc. Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, AcuityAds Holdings Inc. deployed Zoom for Audio Video and Web Conferencing. The company uses Zoom Video Communications Zoom on their website to surface real time audio and video meetings and web conferencing for client engagement and external communications. The Zoom deployment emphasizes web client embedding and on-site scheduling, enabling external client meetings, webinars, screen sharing, and cloud recording consistent with common Audio Video and Web Conferencing workflows. Typical functional capabilities implemented include meeting hosting, webinar registration and attendee management, content and screen sharing, and recording and playback management. Zoom is exposed via the corporate website to support sales, account management and client services teams and to serve as a primary external-facing conferencing channel. Governance and operational practices align to centralized account provisioning and meeting scheduling controls to manage access, registration workflows and meeting administration for client-facing and internal collaboration use cases.
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2022 | 2022 |
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AcuityAds Holdings Inc. eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2015 | 2015 |
In 2015, AcuityAds Holdings Inc. deployed WooCommerce on its public website. WooCommerce, provided by Automattic, functions as the company’s eCommerce platform and is integrated into the site’s WordPress content management layer.
The WooCommerce implementation centralizes standard eCommerce functional modules including product catalog management, shopping cart and checkout flows, order management, and pricing controls such as taxes and coupons. As a plugin-driven solution, WooCommerce enables modular configuration and extensibility through themes and add-ons, aligning product presentation with site content and enabling customer facing commerce workflows.
Operationally the deployment ties marketing, content, and commerce responsibilities to the website and impacts marketing and digital sales functions at AcuityAds Holdings Inc. Governance and operational ownership follow the WordPress plugin model, with site and web operations teams responsible for catalog updates, order processing, and customer support. The deployment reflects a site-level eCommerce architecture using WooCommerce as the commerce layer for the corporate web presence.
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AcuityAds Holdings Inc. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Advertising Platform | CRM |
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2009 | 2009 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2022 | 2022 |
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AcuityAds Holdings Inc. TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Risk Management | TRM |
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2022 | 2022 |
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AcuityAds Holdings Inc. PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2021 | 2021 |
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AcuityAds Holdings Inc. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at AcuityAds Holdings Inc.
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by AcuityAds Holdings Inc. Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from AcuityAds Holdings Inc. IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the AcuityAds Holdings Inc. digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD AcuityAds Holdings Inc. Technographics
AcuityAds Holdings Inc. is a Professional Services organization based in Canada,
with around 263 employees and annual revenues of $94.0 million.
AcuityAds Holdings Inc. operates a diverse technology stack with applications such as
Olark Live Chat, Zoom and WooCommerce,
covering areas like Chatbots and Conversational AI, Audio Video and Web Conferencing and eCommerce.
AcuityAds Holdings Inc. has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Olark, Zoom Video Communications and Automattic.
AcuityAds Holdings Inc. recently adopted applications including
Workplace by Facebook in 2022, Hubspot Marketing Automation in 2022 and Fraudlogix IP Risk Score in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of AcuityAds Holdings Inc.’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates AcuityAds Holdings Inc.’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete AcuityAds Holdings Inc. technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.